# Multipurpose Soothing Gels The Face Shop's Jeju Aloe Gel Boasts Cooling & Protective Properties By Laura McQuarrie | Published 2019-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soothing-gel References: [middleeastbeauty](https://www.middleeastbeauty.com/products-services/1464-the-face-shops-new-skin-care-product-for-the-summer) & [thefaceshop.my](https://www.thefaceshop.com.my/IceJeju-Aloe-Refreshing-Soothing-Gel) The Face Shop's ICE Jeju Aloe Refreshing Soothing Gel boasts a refreshing formula that can be amplified by storing the product in the fridge or freezer. While the topical product promises to provide plenty of relief in the heat of the summer, it offers more than just an instant [cooling effect on the skin](https://www.trendhunter.com/trends/tirtir-icecooling-collection). The refreshing gel product made with aloe vera leaf extract sourced from Jeju island is also beneficial as an [after-sun product](https://www.trendhunter.com/trends/after-sun-cooling-mist), a facial pack and a moisturizer. In particular, the all-natural gel is useful for [reducing puffiness around the eye area](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer), calming swollen feet and soothing tan lines. The naturally antibacterial and anti-inflammatory product is ideal for those who commonly experience irritation or redness, as the product is packed with vitamins and minerals to nourish the skin. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Skincare Products:** The Face Shop's Jeju Aloe Gel demonstrates the demand for skincare products that offer multiple benefits and uses. - **Natural and Organic Ingredients:** The use of aloe vera leaf extract sourced from Jeju island highlights the growing trend of incorporating natural and organic ingredients in skincare products. - **Cooling and Soothing Effects:** The ability of The Face Shop's ICE Jeju Aloe Refreshing Soothing Gel to provide instant cooling relief indicates the rise of demand for products that offer cooling and soothing effects on the skin. ### Sectors Adopting This - **Skincare:** The multipurpose capabilities of soothing gels present disruptive innovation opportunities in the skincare industry to cater to consumers looking for versatile products. - **Natural Cosmetics:** The use of natural and organic ingredients in The Face Shop's Jeju Aloe Gel highlights the potential for disruptive innovation in the natural cosmetics industry. - **Wellness and Spa:** The cooling and soothing effects of The Face Shop's gel product create opportunities for disruptive innovation in the wellness and spa industry by offering products that provide instant relief and relaxation. ## Related on Trend Hunter - [Refreshing Body Gels](https://www.trendhunter.com/trends/peppermint-invigorating-body-gel.md) - [Refreshing Body Treatments](https://www.trendhunter.com/trends/cryo-cooling-gel.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Calming Gel Moisturizers](https://www.trendhunter.com/trends/drgs-red-blemish-clear-soothing-cream.md) - [Aloe-Infused Cooling Sprays](https://www.trendhunter.com/trends/kinfields-aloe-cooling-mist.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Advanced Cooling Skincare](https://www.trendhunter.com/trends/tirtir-icecooling-collection.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md)