# CBD-Enhanced Eye Creams HAOMA's Soothing Eye Cream Boosts Circulation & Improves Elasticity By Laura McQuarrie | Published 2019-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soothing-eye-cream References: [thezoereport](https://www.thezoereport.com/p/new-skincare-brand-haomas-eye-cream-just-became-my-holy-grail-review-19302503) & [haomaearth](https://haomaearth.com/products/eye-cream) HAOMA is a newly launched brand that makes skincare products that are clean, cruelty-free and enriched with [CBD](https://www.trendhunter.com/trends/smooth-facial-balm)—like its Soothing Eye Cream. The luxe eye cream is beneficial for fighting inflammation, boosting circulation and improving the skin's elasticity, making it a valuable addition to both morning and evening routines. The Soothing Eye Cream is formulated with [cannabidiol](https://www.trendhunter.com/trends/cbd-face-balm) to minimize signs of visible aging and heal UV damage, while other ingredients like licorice, mulberry, nettle, evening primrose, yarrow and Vitamin E were also selected for their ability to nourish the delicate undereye area. The product also contains HAOMA's proprietary Spiritus Vitae, which forms the base of the product with ingredients like aloe vera extract and awakening coffeeberry extract. The lightweight eye cream is easy to apply and fast to absorb into the skin yet provides long-lasting moisture protection for all skin types. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 86% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cbd-enhanced Skincare:** Expanding the usage of CBD in different skincare categories such as hand cream, lip balm, and masks - **Clean Beauty Revolution:** Rising clean beauty standards implement eco-friendly ingredients, packaging, and production methods - **Age-fighting Skincare:** New skincare lines that target aging concerns with ingredients like peptides, collagen, and antioxidants ### Who This Affects Most - **Cosmetics Industry:** Potential for innovation in the cosmetics industry with the increasing popularity of skincare products that contain CBD - **Natural Ingredients Industry:** Opportunities for growth in the natural ingredients industry due to the rise in demand for clean and sustainable beauty products - **Anti-aging Skincare Industry:** Increased focus on innovative formulas and ingredients that target visible signs of aging in skincare. ## Related on Trend Hunter - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Cellular Health Eye Creams](https://www.trendhunter.com/trends/the-eye-cream-by-timeline.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Mushroom-Infused Eye Creams](https://www.trendhunter.com/trends/mushroom-milk-better-aging-eye-cream.md)