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# Soothing Exfoliating Scrubs
Buttah Skin’s Tea Tree & Aloe Exfoliating Scrub is Multi-Tasking

By Kalin Ned | Published 2022-10-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/soothing-exfoliating-scrub
References: [buttahskin](https://www.buttahskin.com/collections/the-buttah-skin-collection/products/tea-tree-scrub)

Buttah Skin boasts a soothing exfoliating scrub with tea tree and aloe. Buttah is an award-winning organic and cruelty-free Black-owned skincare brand, founded by actor, model, and TV personality Dorian Renaud.

The soothing exfoliating scrub boasts a three-in-one powerhouse formulation that treats, cleanses, and exfoliates the skin. The treatment features Kaolin Clay which is well-known for its detoxifying properties and its ability to absorb oils to smooth the skin. The texture transforms into a cleanser that removes impurities and dirt. The formula also contains natural eco-beads that deep clean, polish the skin, and exfoliate the skin. The finishing touch of Aloe Vera calms and naturally hydrates.

The [Tea Tree & Aloe Exfoliating Scrub](https://www.trendhunter.com/trends/tea-infusion-skincare) by Buttah Skin is recommended for blemish-prone skin with melanin.

Image Credit: Buttah Skin

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 63% | Activity: 49% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Multi-tasking Skin Care:** There is an opportunity for brands to create more multi-tasking skincare products that offer multiple benefits for consumers, like Buttah Skin’s Tea Tree & Aloe Exfoliating Scrub.
- **Eco-friendly Exfoliating Materials:** The use of natural, eco-friendly exfoliating materials, like Buttah Skin’s natural eco-beads, can be a disruptive innovation opportunity for the skincare industry.
- **Detoxifying Skincare Ingredients:** Brands can explore the use of detoxifying skincare ingredients like Kaolin Clay in their formulations, as seen in Buttah Skin’s Tea Tree & Aloe Exfoliating Scrub.

### Sectors Adopting This

- **Skincare Industry:** The skincare industry can explore more multi-tasking, eco-friendly, and detoxifying products like Buttah Skin’s Tea Tree & Aloe Exfoliating Scrub.
- **Natural and Organic Beauty Industry:** The natural and organic beauty industry can benefit from using eco-friendly, natural exfoliating materials, like Buttah Skin’s eco-beads, in their products.
- **Beauty and Personal Care Retail Industry:** Retailers in the beauty and personal care industry can highlight and promote multi-tasking, eco-friendly, and detoxifying products like Buttah Skin’s Tea Tree & Aloe Exfoliating Scrub to their customers.

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