# Clean Organic Lozenges Sootheez Reinvents Cough Drops with Free-From Formulas & Fun Flavors By Laura McQuarrie | Published 2024-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sootheez References: [streetinsider](https://www.streetinsider.com/PRNewswire/Throat+Drops+that+Dont+Suck%3A+Sootheez%E2%84%A2+Throat+Lozenges/23730110.html) & [theeezco](http://www.theeezco.com)  Soothing [throat lozenges](https://www.trendhunter.com/trends/jakemans-spiced-cola) can be overly medicinal and for consumers who seek clean formulas that provide relief and taste great, Sootheez blends effectiveness with an enjoyable experience. The brand prioritizes [USDA](https://www.trendhunter.com/trends/healthy-gumdrops)-certified organic ingredients in its formulas without artificial dyes, colors, sweeteners and parabens, and to take its gluten-free, dairy-free products a step beyond, Sootheez is Clean Label Project Certified. Sootheez provides relief with clean, organic ingredients and deliciously disruptive flavors like Watermelon Mint, Birthday Cake, Berry Lemonade, and [Target](https://www.trendhunter.com/trends/yumearth-sour-littles)-exclusive Strawberry Lemonade. In its formulas, Sootheez uses fruit pectin as an active ingredient to soothe that throat, plus organic honey. This new line of throat drops will be arriving on store shelves just in time to help consumers make it through cold and flu season. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 35% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean-label Products:** The increase in demand for products free from harmful additives and with clear ingredient labeling highlights a shift towards transparency and consumer trust. - **Flavor Innovation in Health Products:** Creating health products with unique and appealing flavors, like Watermelon Mint and Birthday Cake, demonstrates a move towards making medicinal items more enjoyable. - **Organic Certification in Consumables:** Using USDA-certified organic ingredients signals a growing trend towards more natural and environmentally friendly consumer goods. ### Who This Affects Most - **Health and Wellness:** The industry is witnessing a surge in consumer preference for health products that combine efficacy with clean, organic ingredients. - **Natural Products:** A rising segment focuses on products with organic and non-GMO ingredients, appealing to health-conscious consumers looking for transparent labels. - **Food and Beverages:** Innovative flavor profiles in the food and beverages sector show that consumers are seeking not just functionality but also an enjoyable sensory experience. ## Related on Trend Hunter - [Free-From Throat Lozenges](https://www.trendhunter.com/trends/beekeepers-natural.md) - [Multi-Benefit Botanical Lozenges](https://www.trendhunter.com/trends/plant-powered-lozenges.md) - [Beneficial Sore Throat Candies](https://www.trendhunter.com/trends/throat-soothing-lollipops.md) - [Traditional Sugar-Free Lozenges](https://www.trendhunter.com/trends/jakemans-throat-chest.md) - [Wellness-Focused Honey Launches](https://www.trendhunter.com/trends/comvita.md) - [Everyday Citrus Drops](https://www.trendhunter.com/trends/mouthwatering-citrus-drops.md) - [Savory Cough Drops](https://www.trendhunter.com/trends/soup-drops.md) - [Icy Throat Sprays](https://www.trendhunter.com/trends/propolis-throat-soother.md) - [Tangy Vitamin-Packed Candies](https://www.trendhunter.com/trends/organic-ginger-lemon-chews.md)