# Delicious Citrus-Favored Magnesium Supplements Organika's 'Soothe' is Packed with Ionic Magnesium By Riley von Niessen | Published 2020-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soothe References: [organika](https://organika.com/product/magnesium-citrate-soothe-watermelon-lime/) Canadian health brand [Organika](https://www.trendhunter.com/trends/blood-sugar-control) offers a variety of easily dissolved supplements that help consumers to maintain their health and increase their vitamin intake—with the 'Soothe' powder being one of its popular varieties. Soothe can be purchased as a flavorless powder, and also comes in a delicious 'Watermelon Lime' flavor. To reap the benefits of the powder, just 2.5g is needed a serving, which can be added to warm water and stirred in. Once the powder is fully dissolved in the warm water, consumers can drink it as is, or add in some cold water for a more refreshing experience. The powder causes the water to fizz like a carbonated drink, and the Watermelon Lime offers an energizing flavor that makes it taste more like a soft drink than a vitamin supplement. The key ingredient, [magnesium citrate](https://www.trendhunter.com/trends/pure-magnesium), boasts many health benefits, a few of which include: digestive system support, energy and metabolism improvement, [electrolyte balance](https://www.trendhunter.com/trends/tasty-clear-electrolytes), and relaxation. The supplement can also aid in the absorbtion of other supplements like calcium and phosphorus. Image Credit: Organika ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Easily Dissolved Supplements:** The trend of easily dissolved supplements presents an opportunity for innovative delivery systems and flavors to enhance the consumer experience. - **Flavored Health Supplements:** The trend of flavored health supplements opens up possibilities for creating enjoyable and tasty alternatives to traditional vitamin supplements. - **Digestive System Support:** The trend of focusing on digestive system support highlights the need for innovative products and solutions that improve gut health and overall well-being. ### Sectors Adopting This - **Health Supplements:** Disruptive innovation opportunities in the health supplements industry include developing new flavors, novel delivery methods, and personalized supplement options. - **Functional Beverages:** The trend of flavored supplements aligns with the functional beverages industry, allowing for the creation of healthy and flavorful drink options. - **Wellness and Digestive Health:** The focus on digestive system support opens up disruptive innovation opportunities in the wellness and digestive health industry, such as probiotic-infused supplements and gut health tracking devices. ## Related on Trend Hunter - [Concentrated Magsium Supplements](https://www.trendhunter.com/trends/ionic-liquid-magnesium.md) - [Holistic Magnesium Powders](https://www.trendhunter.com/trends/ellaola-2.md) - [Relaxing Magnesium Powders](https://www.trendhunter.com/trends/magnesium-powder.md) - [Two-in-One Magnesium Supplements](https://www.trendhunter.com/trends/ritual-magnesium.md) - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md) - [Sleep-Enhancing Dissolvable Magnesium Powders](https://www.trendhunter.com/trends/dissolvable-magnesium-powder.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md) - [Absorbable Magnesium Supplements](https://www.trendhunter.com/trends/ready-rested-magnesium-bisglycinate.md) - [Bioavailable Magnesium Supplements](https://www.trendhunter.com/trends/magnesium-bisglycinate.md)