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# Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients

By Laura McQuarrie | Published 2021-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/soothe-coffee
References: [newhope](https://www.newhope.com/food-and-beverage/natural-products-expo-east-2021-trend-preview-beverages/gallery?slide=7) & [lairdsuperfood](https://lairdsuperfood.com/products/soothe-medium-roast-ground-coffee)

Coffee is an acidic beverage and an irritant, and [Laird](https://www.trendhunter.com/trends/protein-instant-latte) [Superfood](https://www.trendhunter.com/trends/protein-creamer) Soothe Coffee sets itself apart with stomach-friendly ingredients that help make the experience of drinking a cup a more comfortable one. The unique product is made with a bade of medium roast ground Peruvian coffee beans that are combined with soothing ingredients like blueberry, cardamom and marshmallow root.

The [functional coffee blend](https://www.trendhunter.com/trends/enlightener-coffee) is said to have a flavor that is smooth and bright with just the right amount of spice and botanicals. As well as being able to enjoy the coffee blend by the cup, customers can prepare their very own recipes like Soothe Coffee Granola, Coconut Coffee Popsicles and Creamy Cardamom Ginger Lattes with even more stomach-settling ingredients.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 35% | Activity: 44% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Stomach-friendly Coffees:** Functional ingredients added to coffee to make them more gentle on the stomach present an opportunity for innovative coffee brands.
- **Functional Coffee Blends:** Adding functional ingredients to coffee blends can create new product offerings for health-conscious consumers.
- **Alternative Coffee Formulas:** Exploring alternative coffee formulas that cater to specific consumer needs, such as stomach sensitivity, can differentiate a brand in a crowded market.

### Who This Affects Most

- **Coffee Industry:** Innovative coffee brands can capitalize on growing demand for functional coffee blends that cater to specific health needs.
- **Health Food Industry:** Products that combine functional ingredients with everyday food and beverage are on the rise, presenting an opportunity for innovation in the health food industry.
- **Beverage Industry:** Functional beverage blends that use natural ingredients that are easy on the body and provide health benefits represent a growing opportunity for disruptive innovation.

## Related on Trend Hunter

- [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md)
- [Gut-Friendly Instant Coffees](https://www.trendhunter.com/trends/freezedried-instant-coffee.md)
- [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md)
- [Gut-Friendly Organic Lattes](https://www.trendhunter.com/trends/organic-lattes.md)
- [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md)
- [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md)
- [Discomfort-Alleviating Coffee Products](https://www.trendhunter.com/trends/coffee-tamer.md)
- [Functional Digestive Drinks](https://www.trendhunter.com/trends/soov-stomach-soothing-drink.md)
- [Festive Instant Lattes](https://www.trendhunter.com/trends/peppermint-mocha-instant-latte.md)
