# Fishy Frozen Treats 'Sooshi' Ice Cream from New Zealand Natural By Marissa Liu | Published 2010-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sooshi-ice-cream References: [theurbangrocer](http://www.theurbangrocer.com/2010/06/03/sooshi/) & [sooshi.co.nz](http://www.sooshi.co.nz/) Inspired by the rolls of fish, rice and seaweed otherwise known as sushi, 'Sooshi' ice cream is a cool treat thought up by New Zealand Natural. Made of real fruit, ice cream and a surrounding green apple-flavored strip, Sooshi is sure to be a hit this summer. Sooshi ice cream flavors include vanilla or fruit, and the [fruit puree fillings](https://www.trendhunter.com/trends/dr-bombay-ice-creams) available are lemon, apricot, raspberry or blackcurrant. Chocolate replaces soy sauce as the dip of choice. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Ice Cream:** Opportunity for creating unique and refreshing ice cream flavors by infusing real fruit into the ice cream base. - **Novel Ice Cream Shapes:** Disruptive potential in creating ice cream products that mimic popular food items, such as sushi rolls, to attract consumers seeking unique experiences. - **Creative Ice Cream Pairings:** Innovation opportunity lies in experimenting with unconventional flavor combinations and dipping sauces to enhance the ice cream eating experience. ### Industries Being Reshaped - **Ice Cream Manufacturing:** Manufacturers can explore the production of fruit-infused ice cream products to cater to the demand for healthier dessert options. - **Frozen Dessert Retail:** Retailers have the opportunity to offer unique and novel ice cream shapes, like 'Sooshi', to attract customers looking for fun and Instagrammable treats. - **Food and Beverage Packaging:** Innovative packaging solutions can be developed specifically for ice cream products that mimic food items, like sushi, to enhance the consumer experience. ## Related on Trend Hunter - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/soy-sauce-ice-creams.md) - [Asian-Flavored Ice Cream Ranges](https://www.trendhunter.com/trends/asianflavored-ice-cream.md) - [Dessert-Centric Temaki Sushis](https://www.trendhunter.com/trends/mochi-ice-cream-temakis.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md)