# Nudist Forest Fetes The Sooruz Surfwear Riders Campaign Gives a Killer Hangover By Armida Ascano | Published 2010-11-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sooruz-surfwear References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/11/sooruz-surfwear-riders-campaign/) & [sooruz.net](http://www.sooruz.net/) Ad agency Publicis Conseil hits their target demographic like an expert marksman with this campaign for Sooruz Surfwear. The campaign features a killer party in the woods, complete with presumably intoxicated nudity, crowd-surfing, car-riding and mooning. The campaign looks to embody the Sooruz Surfwear "No guts, no glory" attitude, which holds true to the rebelliously sexy surfer spirit. One thing's for sure, this Sooruz Surfwear campaign will give one hell of a hangover. **Implications** - Consumers in modern society look for products that will shock. Designs that contain an unconventional style appeal to shoppers who want to differentiate themselves from others. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Marketing Campaigns:** Companies are using shocking and unconventional marketing campaigns to appeal to customers who want to differentiate themselves from others. - **Rebelliously Sexy Branding:** Companies are embracing a rebelliously sexy branding and 'no guts, no glory' attitude, particularly in the fashion industry. - **Niche Marketing:** Companies are targeting specific demographics, such as surfers, with highly targeted marketing campaigns that appeal directly to their interests. ### Sectors Adopting This - **Fashion Industry:** Fashion companies are utilizing rebelliously sexy branding and highly targeted marketing campaigns to differentiate their products in a crowded industry. - **Sports Industry:** Sports companies are targeting niche customer segments, such as surfers, with marketing campaigns that relate directly to their lifestyle and interests. - **Advertising Industry:** The advertising industry is shifting toward unconventional marketing campaigns that shock and appeal to customers who want to stand out from the crowd. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Respectful Nudist Beach Campaigns](https://www.trendhunter.com/trends/tradition-of-nudism-in-catalonia.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)