# Bright Patterned Dresses Soon Tong Captures 'The Fine Print' for Amica Singapore By Marissa Brassfield | Published 2009-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soon-tong-the-fine-print-amica-singapore References: [behance.net](http://www.behance.net/Gallery/The-Fine-Print/218865) & [calibrepics](http://www.calibrepics.com/) Model Olya T is absolutely stunning in this editorial called 'The Fine Print' for Amica Singapore. Olya was captured by photographer Soon Tong atop a number of outdoor edifices. Adlina Anis styled the shoot, which features [brightly patterned dresses](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) quite prominently. 'Tis the season for [bright spring dresses](https://www.trendhunter.com/trends/vowels-1), so I've included some of my favorites in the related articles below for your perusal. **Implications** - Where fashion is becoming repetitive and redundant, original styles are hard to find and consumers are always looking for something new to spice up their wardrobes. Designers that emphasize [bold, never-before-seen patterns](https://www.trendhunter.com/trends/asos-inspired-by), bright colors and unexpected textures appeal to the masses whose desire for individuality and flavor drives their consumption choices. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Patterned Fashion:** Designers that emphasize bold, never-before-seen patterns, bright colors and unexpected textures appeal to the masses whose desire for individuality and flavor drives their consumption choices. - **Seasonal Dress Trends:** Consumers are always looking for something new to spice up their wardrobes, so designers who tap into seasonal dress trends will have a strong appeal in the market. - **Outdoor Photography:** Outdoor edifices offer a unique background for photography, and this trend can be capitalized on by photographers looking to differentiate themselves in the industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can tap into the trend of bold, never-before-seen patterns, bright colors, and unexpected textures to capture consumers looking for unique styles. - **Photography:** Outdoor edifices offer a unique background for photography, and photographers can differentiate themselves in the industry by offering this type of unique shoot location. - **Retail:** By staying on top of seasonal dress trends, clothing retailers can appeal to consumers looking for something new and fresh to add to their wardrobe each season. ## Related on Trend Hunter - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)