# Life Savers Lips Soon Tong's 'Sugar Babe' is a Decadent Candy-Filled Fantasy By Marissa Brassfield | Published 2009-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soon-tong-sugar-babe References: [behance.net](http://www.behance.net/Gallery/Sugar-Babe/203775) & [calibrepics](http://www.calibrepics.com/) [Life Savers](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers) lipstick? Yes, please! Sweet treats are the theme behind Soon Tong and Ashburn Eng's 'Sugar Babe.' Candies you'll remember fondly from your childhood feature heavily in this shoot, from Life Savers to chocolate sprinkles (or jimmies, if you live on the East Coast). The candy serves to accent the colorful makeup on the models, making for a shoot that exemplifies summer fun and childhood fantasy. Check out some other bright and fun makeup photo shoots below. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Candy-inspired Makeup:** Disruptive innovation opportunity: Develop a line of makeup products inspired by popular candies to tap into the nostalgia trend. - **Childhood Fantasy Photoshoots:** Disruptive innovation opportunity: Create themed photoshoot experiences that transport adults back to their childhood fantasies. - **Colorful Makeup:** Disruptive innovation opportunity: Invent vibrant and playful makeup products that allow individuals to express their creativity and personality. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Combine makeup with unexpected elements, like candy, to create unique cosmetic products. - **Photography:** Disruptive innovation opportunity: Offer specialized photography services that cater to adults seeking to relive their childhood through creative and whimsical photoshoots. - **Fashion:** Disruptive innovation opportunity: Collaborate with makeup artists and photographers to create fashion campaigns that showcase nostalgia and childhood themes. ## Related on Trend Hunter - [Lollipop-Inspired Beauty Capsules](https://www.trendhunter.com/trends/hm-x-chupa-chups.md) - [Treat-Like Glossy Balms](https://www.trendhunter.com/trends/lip-snack.md) - [Lollipop-Inspired Dessert Bites](https://www.trendhunter.com/trends/slice-x-chupa-chups.md) - [Sweet Balm Sticks](https://www.trendhunter.com/trends/melting-candy-balm.md) - [Candy-Inspired Lip Care Sets](https://www.trendhunter.com/trends/candy-crush1.md) - [Limited-Edition Sugar Lip Treatments](https://www.trendhunter.com/trends/sugar-lip-treatment.md) - [Savory Condiment Lip Glosses](https://www.trendhunter.com/trends/filipinta-beauty.md) - [Ice Pop-Inspired Lip Stains](https://www.trendhunter.com/trends/popsicle-pouts.md) - [Vintage Soda Lip Balms](https://www.trendhunter.com/trends/spf-30-lip-balm.md)