# Spell-Binding Photography Soon Tong 'Sparkling' Series Seems to Feature a Magic Wand By Meghan Young | Published 2010-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soon-tong-sparkling References: [behance.net](http://www.behance.net/gallery/Sparkling/874626) & [calibrepics](http://www.calibrepics.com) There's something magical about the Soon Tong 'Sparkling' photo series, perhaps because those sparklers that the model has on hand look like a wand to me. Yet overall, this portfolio is somewhat candid, but nonetheless captivating. The Soon Tong 'Sparkling' photo series stars model Nastya S and features [fashion direction](https://www.trendhunter.com/trends/betterstudio) by Ashburn Eng, hair and makeup by Mav Chang and [outfits](https://www.trendhunter.com/trends/auteurs-resort-2025-collection) by Mae Pang. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Candid Photography:** Embracing candid photography in advertising campaigns and fashion editorials can create a more authentic and relatable brand image. - **Magic-inspired Fashion:** Designing fashion collections inspired by magic and fantasy can attract a niche market of consumers looking for whimsical and enchanting styles. - **Sparkler Props:** Incorporating sparkler props in photography shoots and events can add a touch of magical ambiance and create visually stunning imagery. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can experiment with candid and magical themes to create unique and attention-grabbing editorial spreads for magazines and brands. - **Fashion Design:** Fashion designers can leverage magic and fantasy as a source of inspiration to create imaginative and captivating collections that appeal to a niche market. - **Event Planning:** Event planners can incorporate sparklers into their event decor to create an enchanting and visually appealing atmosphere for weddings, parties, and other special occasions. ## Related on Trend Hunter - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Glitter-Colored Contact Lenses](https://www.trendhunter.com/trends/fairy-1-day.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Vibrant Dynamic Fastasia Designs](https://www.trendhunter.com/trends/moooi.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)