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# Wet Photography
Soon Tong's Amazing Aquatic Style

By mediterranean | Published 2009-08-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soon-tong-aquatic-style
References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/soon-tong-water-images.html) & [calibrepics](http://www.calibrepics.com/)

Singapore-based photographer Soon Tong brilliantly utilizes [water and liquids](https://www.trendhunter.com/trends/lidris) in his images. The [still images](https://www.trendhunter.com/trends/still-life-1) gain a sense of movement and energy and almost 'jump' at you.

Soon Tong's excellent skills are best showcased in his body paint images. Tong [explains](http://www.behance.net/Gallery/BodyPainting/177058), â€œThe body painting took a full day to complete & I only have a few tries with the liquid formations before the paint started to smudge.â€

**Implications** - This sensual photo shoot uses the power of sexual appeal to attract viewers. With so many products on the market, companies must find ways to gain attention from various consumers. Sexual connotation exploits the raw instincts of human beings and is sure to gain attention no matter how overwhelmed the consumer becomes.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 99% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Wet Photography Trends:** The trend for using water and liquids in photography as a creative element is on the rise, offering various opportunities for photography professionals.
- **Body Paint Photography Trend:** The trend for using body painters and liquid formations in photography is increasing, presenting opportunities for artists and designers in the photography industry.
- **Creative Liquid Manipulation Trend:** The trend for manipulating liquids creatively in photography is growing, providing opportunities for artists and designers with innovative ideas.

### Industries Being Reshaped

- **Photography Industry:** The photography industry is poised to benefit from the increasing trend of using liquids creatively in photography, providing an opportunity for innovative professionals to showcase their skills.
- **Fashion Industry:** The fashion industry can capitalize on the trend of body paint photography by incorporating it into their advertising and marketing campaigns, creating more visually appealing and buzz-worthy content.
- **Marketing Industry:** The marketing industry can utilize the trend of wet photography to create visually stunning and captivating advertising campaigns, standing out from competitors and engaging consumers in new ways.

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