# Functional Household Product Concepts Dami Seo Designs the Soom Concept for Household Items By Amy Duong | Published 2025-03-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soom References: [behance.net](https://www.behance.net/fffc41b3)  Dami Seo is the creative mind behind the Soom concept, which is comprised of [playful products](https://www.trendhunter.com/trends/forming-function-nomad-collection) made with hidden functions in a seamless manner. It is a series of designs that [hide elements in plain sight](https://www.trendhunter.com/trends/folding-shelf) The tagline by Seo is "take it out and hide it" as a reference to the fact that the items can be a part of an interior space whilst hiding things that should not be so visible. The products in this concept skick off with a lamp that has a hole to hold small items. It is followed by a block that has a space to keep the remote control and a hanger that can be used as [cleaning materials](https://www.trendhunter.com/trends/justhang-squeegee). Image Credit: Dami Seo ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 75% | Activity: 80% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Invisible Functionality:** Designs that integrate hidden functions within household items are gaining popularity, offering a discreet way to enhance convenience and organization. - **Dual-purpose Products:** Consumers are increasingly interested in products that serve more than one function, allowing for more efficient use of space and reducing clutter. - **Aesthetic Utility:** The incorporation of functional elements in aesthetically pleasing designs is becoming a key trend, merging practicality with visual appeal for an elevated home environment. ### Industries Being Reshaped - **Home Decor:** The home decor industry could see a surge in demand for products that seamlessly combine style and functionality, appealing to consumers seeking both beauty and usability. - **Smart Living Solutions:** Industry players focusing on smart living solutions may explore innovations in multifunctional household products that integrate into daily life without the typical tech-centric appearance. - **Interior Design:** Interior design professionals may find new opportunities by incorporating multifunctional products into their projects, catering to clients who desire both functional and minimalist spaces. ## Related on Trend Hunter - [Artful Handheld Vacuum Concepts](https://www.trendhunter.com/trends/handheld-vacuum-1.md) - [Decor-Disguised Smart Products](https://www.trendhunter.com/trends/smart-home-product-concepts.md) - [Reimagined Curiously Functional Products](https://www.trendhunter.com/trends/didim.md) - [Cookware-Inspired Humidifiers](https://www.trendhunter.com/trends/sot-humidifier.md) - [Vase-Style Speaker Charger Concepts](https://www.trendhunter.com/trends/soak.md) - [Tactile Smart Home Devices](https://www.trendhunter.com/trends/from-design-concept.md) - [Reimagined Sculptural Vacuum Concepts](https://www.trendhunter.com/trends/doric-vacuum-cleaner.md) - [House Party Furniture](https://www.trendhunter.com/trends/multifunctional-furniture1.md) - [Decor-Inspired Vacuums](https://www.trendhunter.com/trends/handheld-vacuum-concept.md)