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# Millennial Pink Candle Lines
Soohyang's Scented Candles are Available in an All-Pink Iteration

By Ell Smith | Published 2017-09-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/soohyang
References: [hypebae](https://hypebae.com/2017/9/korean-brand-soohyang-pink-candles) & [shopandbox](http://www.shopandbox.com/blog/soohyang-feature/)

Korean lifestyle brand, Soohyang, is offering its popular [scented candles](https://www.trendhunter.com/trends/core-candle-collection) in a monochromatic Millennial pink iteration.

Both the wax and the wick of this exclusive line features the subtle pink-hued shade, offering a product that's as functional as it is aesthetically pleasing. Although similar in appearance, the cheery candle collection features [33 different fragrances](https://www.trendhunter.com/trends/scent-lab-has-introduced), offering a unique experience with each individual scent that's offered. In addition to its gorgeous aesthetics, the [premium soy candles](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles) are made from all-natural ingredients, meaning all of the products are toxin-free and biodegradable.

To celebrate its new branding, Soohyang will be hosting a pop-up shop in Hong Kong, which will feature a unique scent that's exclusive to the hosting city.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 57% | Activity: 55% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Monochromatic Pink:** Opportunity to create other products with a monochromatic pink aesthetic, appealing to the Millennial demographic.
- **Unique Fragrance Experiences:** Opportunity to develop scented products that offer a wide range of distinct fragrances for a personalized experience.
- **Toxin-free Products:** Opportunity to create all-natural, biodegradable products that appeal to eco-conscious consumers.

### Sectors Adopting This

- **Lifestyle Branding:** Opportunity for lifestyle brands to explore monochromatic color schemes, creating visually appealing products and experiences.
- **Home Fragrance:** Opportunity for the home fragrance industry to expand their product offerings to include unique fragrance experiences with high-quality, all-natural ingredients.
- **Pop-up Retail:** Opportunity to capitalize on the trend of pop-up shops to create exclusive experiences and generate buzz around new products or brand identities.

## Related on Trend Hunter

- [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md)
- [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md)
- [Sensuous Perfume-Inspired Candles](https://www.trendhunter.com/trends/pleasing-scented-candle-collection.md)
- [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md)
- [Sculpted Holiday Candles](https://www.trendhunter.com/trends/pastel-palette.md)
- [Floral Market-Inspired Candles](https://www.trendhunter.com/trends/marketinspired-candles.md)
- [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md)
- [Immersive Dollhouse Candles](https://www.trendhunter.com/trends/barbie-dreamhouse-candle.md)
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