# Tech Birthday Pop-Up Exhibits The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary By Rebecca Byers | Published 2016-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sonys-70th-anniversary References: [superfuture](http://superfuture.com/supernews/tokyo-sony) In order to celebrate the [Sony's 70th anniversary](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary) and the 50th anniversary of the Sony building in Tokyo, the [temporary retail space](https://www.trendhunter.com/trends/ader-error-tokyo-space) located the building's underground parking lot, the PAR-KING GINZA, has launched a retrospective exhibit simply titled, 'Sony.' The exhibition is set up in the subterranean cult shopping destination's signature style, emphasizing a laid back approach. The celebratory exhibit features specially designed pouches, wallets and cushions fashioned to resemble iconic Sony products, with the display interspersed with various pieces from the brand's 70-year history. The temporary 'Sony' exhibition at the PAR-KING GINZA will also point visitors to a permanent installation that recently opened a few floors up; the [Sony Innovation Lounge](https://www.trendhunter.com/trends/afeela-studio). The lounge will be open to the public and will let consumers interact with products and learn more about the range's offerings. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pop-up Exhibits:** Opportunity for brands to create unique retail experiences related to special events or milestones. - **Retrospective Exhibitions:** Opportunity for brands to promote their history and show how they have evolved over time, while building brand loyalty. - **Interactive Retail Spaces:** Opportunity for brands to allow consumers to touch, see and experience their products firsthand, leading to a deeper connection and potentially more sales. ### Industries Being Reshaped - **Retail:** There are opportunities for retailers to create temporary retail experiences and permanent installations that promote brand history and allow consumers to interact with products. - **Consumer Electronics:** Brands in the consumer electronics space can create pop-up exhibitions and interactive retail spaces to showcase their products while celebrating milestones or anniversaries. - **Marketing and Advertising:** Marketing and advertising agencies can work with brands to create unique pop-up exhibitions and interactive retail spaces that promote brand history and connect with consumers on a deeper level. ## Related on Trend Hunter - [Cutting Edge EV Showcases](https://www.trendhunter.com/trends/afeela-studio.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md) - [Digital Pet Toy Exhibitions](https://www.trendhunter.com/trends/tamagotchi-grand-exhibition.md) - [Celebrational Design Exhibitions](https://www.trendhunter.com/trends/eames-design.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md) - [Archival Game-Honoring Books](https://www.trendhunter.com/trends/30th-anniversary-book.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md)