# Sony Women's Walkman The Walkwoman? By Going Like Sixty | Published 2007-08-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-womens-walkman-walkwoman References: [sonystyle](http://www.sonystyle.com/) [Sony](https://www.trendhunter.com/trends/walkman-sss) has decided that women are now an important target for the [Walkman](https://www.trendhunter.com/trends/walkman-mwa306). Targeting women is as simple as adding glitzy colors like pink, violet, black, blue or gold topped with [Swarovski](https://www.trendhunter.com/trends/brilliant-collection) glass crystal bedecked caps! The Walkman Abiste models are available for order now for delivery in September. There's also a lanyard and clip sporting the same rhinestones that can be attached to clothes or a bag, so at least the ensemble looks like something a 20- or 30-something woman might be into. The Walkman comes in 1GB, 2GB, and 4GB. Prices start at $130. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Gendered Tech:** The trend of targeted tech for women presents an opportunity for businesses to create gender-specific products. - **Fashion-tech:** The convergence of fashion and technology provides an opportunity for businesses to create fashionable tech products. - **Personalized Tech:** The trend of personalized tech presents an opportunity for businesses to create customized products that cater to individual tastes and preferences. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can leverage the gender-specific and personalized trend by developing products that cater to specific tastes and preferences. - **Fashion:** The fashion industry can collaborate with tech companies to create fashionable tech products that are both stylish and functional. - **Jewelry:** The jewelry industry can collaborate with tech companies to create unique pieces that incorporate technology and reflect individual personalities. ## Related on Trend Hunter - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [Retro Cassette Brick Puzzles](https://www.trendhunter.com/trends/lego-sony-walkman.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Nostalgic Colorful Casette Players](https://www.trendhunter.com/trends/we001-edith.md) - [Pop Band Cassette Players](https://www.trendhunter.com/trends/we001-duran-duran-special-edition.md) - [Colored Wireless Products](https://www.trendhunter.com/trends/sony-electronics-launches.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md)