# Sporty Noise-Canceling Earbuds The Sony WF-SP700N In-Ear Headphones are Idea for Athletes By Michael Hemsworth | Published 2018-03-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-wisp600n References: [coolest-gadgets](http://www.coolest-gadgets.com/20180306/sony-wireless-noise-cancelling-sports-headphones-active-person/) & [prnewswire](https://www.prnewswire.com/news-releases/sony-introduces-new-wireless-noise-cancelling-sports-headphones-to-wear-anytime-anywhere1-300579502.html) The [Sony](https://www.trendhunter.com/trends/float-run) WF-SP700N in-ear headphones have been developed with active lifestyles in mind to offer athletes and sports enthusiasts with a simple way to keep their favorite music with them at all times. Featuring an eight-hour battery life, the headphones offer [noise-cancelling technology](https://www.trendhunter.com/trends/anker-soundcore-sleep-a30) that will work effectively to block out distractions as you go about your routine. The impossibly compact design ensures they won't get in the way of your endeavors, while the splash-proof design and durable casing keeps them protected at all times. The Sony WF-SP700N in-ear headphones acknowledge the increasing demand for [sports technology products](https://www.trendhunter.com/trends/riptlite) as more consumers become interested in maintaining an active lifestyle. The headphones have been announced along with a few other varieties including the WISP500 and the WI-SP600N. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Sports Technology Products:** Creating innovative sports technology products that cater to the growing demand for active lifestyles. - **Noise-cancelling Technology:** Developing improved noise-cancelling technology to enhance focus and block out distractions during physical activities. - **Compact and Durable Design:** Designing earbuds with a compact and durable design to withstand the rigors of an active lifestyle. ### Industries Being Reshaped - **Consumer Electronics:** Exploring disruptive innovation opportunities in the development of sports-focused headphones and earbuds. - **Fitness and Wellness:** Identifying innovative solutions within the fitness and wellness industry by integrating technology into sports equipment and accessories. - **Music and Entertainment:** Leveraging advancements in noise-cancelling technology to enhance the audio experience of music and entertainment devices. ## Related on Trend Hunter - [Athlete-Focused Off-Ear Earphones](https://www.trendhunter.com/trends/float-run.md) - [Wireless AI-Adaptive Earbuds](https://www.trendhunter.com/trends/wf1000xm5-earbud.md) - [Off-Ear Runner Headphones](https://www.trendhunter.com/trends/sony-float-run.md) - [Activewear-Branded Earbuds](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds.md) - [Secure Athlete Earbuds](https://www.trendhunter.com/trends/cleer-audio-roam-sport.md) - [High-Energy Workout Earbuds](https://www.trendhunter.com/trends/anker-soundcore-sport-x20.md) - [High-Intensity Sports Headphones](https://www.trendhunter.com/trends/highintensity-sports-headphones.md) - [Compact Proprietary Processor Earbuds](https://www.trendhunter.com/trends/sony-wf1000xm5.md) - [Noise-Cancelling Wireless Headphones](https://www.trendhunter.com/trends/whxb910n.md)