# Athletic Wireless Earbuds Sony's New Line Of Earbuds Feature the Amazing WF-SP700N By Justin Lam | Published 2018-03-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-wfsp700n References: [digitaltrends](https://www.digitaltrends.com/home-theater/sony-wf-sp700n-true-wireless-earbuds-sport-fitness-price-specs/) & [techradar](https://www.techradar.com/reviews/sony-wf-sp700n-noise-cancelling-true-wireless-headphones) [Sony's](https://www.trendhunter.com/trends/sony-wfc700n) newest line of wireless earbuds include an athletic focus and are all incredibly afforbdable. Playing off the success of its [WF-1000x](https://www.trendhunter.com/trends/sony-inzone-buds) wireless earphones, the new Sony WF-SP700N, WF-SP600N and WF-SP500N are all incredible wireless earbuds that target athletes or anyone with an active lifestyle. While each earbud is impressive, the Sony WF-SP700N is definitely the highlight of the three and is the most expensife, coming in at $180. The totally wireless earbud features proprietary noise-canceling tech, [IPX4](https://www.trendhunter.com/trends/sony-wfc510) splash-proofing, integration with Google Assistant, an ambient sound feature and three hours of battery life. Coming in at $150 the WF-SP600N carries much of the same features as the Sony WF-SP700N, but features a wire connecting each earbud, an inline control microphone and six hours of battery life. The WF-SP500N is the cheapest of the three, at just $80, and offers eight hours of battery life in exchange for a lack of noise cancellation. The sound quality of each earbud is amazing, and the designs are both stylish and comfortable. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Wireless Earbuds:** Disruptive innovation opportunity: Develop advanced noise-canceling technology for wireless earbuds to enhance the user experience. - **Athletic Focus:** Disruptive innovation opportunity: Create wireless earbuds specifically designed for different athletic activities, such as running, swimming, or cycling. - **Affordable Options:** Disruptive innovation opportunity: Improve the affordability of wireless earbuds without compromising on features or sound quality. ### Where This Applies - **Consumer Electronics:** Disruptive innovation opportunity: Integrate fitness tracking features into wireless earbuds to provide a seamless experience for athletes. - **Sporting Goods:** Disruptive innovation opportunity: Collaborate with wireless earbud manufacturers to create customized earbuds for specific sports, targeting professional and amateur athletes. - **Audio Technology:** Disruptive innovation opportunity: Develop advanced audio technologies, such as surround sound or personalized sound profiles, for wireless earbuds to revolutionize the listening experience. ## Related on Trend Hunter - [Customizable Noise Cancellation Earbuds](https://www.trendhunter.com/trends/sony-wfc700n.md) - [Lightweight Bluetooth Earbuds](https://www.trendhunter.com/trends/linkbuds-s.md) - [Compact Proprietary Processor Earbuds](https://www.trendhunter.com/trends/sony-wf1000xm5.md) - [Athlete-Focused Off-Ear Earphones](https://www.trendhunter.com/trends/float-run.md) - [Featherlight Low-Cost Earbuds](https://www.trendhunter.com/trends/sony-wfc510.md) - [Flagship AI-Powered Earbuds](https://www.trendhunter.com/trends/sony-wf1000xm6.md) - [Affordable Workout Earbuds](https://www.trendhunter.com/trends/jabra-elite-4-active.md) - [Athletic Audiophile Earbuds](https://www.trendhunter.com/trends/sennheiser-sport-true-wireless-earbuds.md) - [Advanced Immersive Gamer Earbuds](https://www.trendhunter.com/trends/sony-inzone-buds.md)