# Modernized Music Players The Highly Anticipated Sony Walkman is Debuted at CES 2015 By Meghan Young | Published 2015-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-walkman References: [theverge](http://www.theverge.com/2015/1/5/7493145/new-sony-walkman-zx2-ces-2015) & [sony](http://www.sony.com) There was a lot of talk at CES 2015 about the possible announcement of a new [Sony](https://www.trendhunter.com/trends/walkman-mwa306) Walkman and that anticipation has finally been rewarded. The ZX2 model of the Sony Walkman is a step up from the ZX1 in all the ways that matter. Ross Miller of [The Verge](https://www.trendhunter.com/trends/the-verge-sony-giveaway) essentially writes a love letter to it, "I love the texture of its matte black casing. I love the playback buttons carved into its curved side--in the little time I've had to hold the device, my fingers curled right onto the play, pause, and rewind. It's heavier than you'd initially expect, in a good way. It's solid." Although the Sony Walkman ZX2 might look like an all-in-one device that could rival smartphones, it is made with [quality audio in mind](https://www.trendhunter.com/trends/astellkern-p1). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **High-resolution Audio Players:** Emerging trend towards high-resolution audio players with superior sound quality. - **Mobile Music Streaming:** Growing trend towards mobile music streaming as an alternative to traditional music players. - **Personalized Audio Experiences:** Increasing trend towards personalized audio experiences through customized settings and features. ### Where This Applies - **Consumer Electronics:** Opportunity for consumer electronics companies to develop high-quality audio products. - **Music Streaming:** Opportunity for music streaming companies to offer high-resolution audio options for subscribers. - **Audio Technology:** Opportunity for audio technology companies to create innovative products for personalized audio experiences. ## Related on Trend Hunter - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [Next-Gen Retro Audio Players](https://www.trendhunter.com/trends/fiio-m21.md) - [Compact Cassette-Inspired Music Players](https://www.trendhunter.com/trends/snowsky-retro.md) - [Modernized Portable Music Devices](https://www.trendhunter.com/trends/tl1-music-player.md) - [Cassette-Inspired Music Players](https://www.trendhunter.com/trends/retro-audio-player.md) - [Pop Band Cassette Players](https://www.trendhunter.com/trends/we001-duran-duran-special-edition.md)