# Wicked Walkman Redesigns Sony's NW-A840 Treats with New Tricks Just in Time for Halloween By Brian G Randles | Published 2009-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-walkman-nw-a840 References: [dvice](http://dvice.com/archives/2009/09/sony-trots-out.php) No doubt you have heard of all the commotion surrounding the new [iPod](https://www.trendhunter.com/trends/nothing-npod) and Zune products. Now [Sony](https://www.trendhunter.com/trends/sony-walkman-nwa306), the original personal music provider, is back with the Sony NW-A840 to keep its footing in the race for digital music supremacy. Sony’s NW-A840 will be available in late October of 2009 and the prices will range from $263 to $439, depending on the capacity. The [Walkman](https://www.trendhunter.com/trends/new-sony-walkmans) will have a lot of the same traits as the iPod and Zune, but some cool tricks such as a noise-canceling feature and in-ear phones will make it stand out among the others. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 9% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Noise-canceling Technology:** Disruptive innovation opportunity: Develop advanced noise-canceling features for various consumer electronics, including headphones and smartphones. - **Personal Music Devices:** Disruptive innovation opportunity: Create innovative designs and features for personal music devices that offer value and differentiation in the competitive market. - **Digital Music Supremacy:** Disruptive innovation opportunity: Develop new platforms and services that revolutionize the digital music industry, offering enhanced user experiences and access to a vast library of music. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunity: Integrate advanced technologies and design concepts to create cutting-edge consumer electronics that provide unique solutions and experiences. - **Audio Equipment:** Disruptive innovation opportunity: Rethink traditional audio equipment to offer improved sound quality, portability, and user-friendly features for music enthusiasts. - **Streaming Services:** Disruptive innovation opportunity: Create innovative streaming platforms that offer a seamless and personalized music experience, disrupting traditional music consumption and distribution models. ## Related on Trend Hunter - [Gold-Plated Hi-Fi Audio Players](https://www.trendhunter.com/trends/new-sony-walkmans.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Budget-Friendly Digital Audio Players](https://www.trendhunter.com/trends/digital-audio-players.md) - [Colored Wireless Products](https://www.trendhunter.com/trends/sony-electronics-launches.md) - [Noise-Cancelling Sleek Headphones](https://www.trendhunter.com/trends/wh1000xm5-headphones.md) - [Outdoor Lifestyle Speaker Lineups](https://www.trendhunter.com/trends/sony-xseries-speakers.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md) - [Compact Proprietary Processor Earbuds](https://www.trendhunter.com/trends/sony-wf1000xm5.md)