# Revamped MP3 Sticks Sony Walkman B170 Updates a Music Player for Modern Times By Matt Ho | Published 2012-01-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-walkman-b170 References: [gizmag](http://www.gizmag.com/sony-walkman-b170/21177/) & [sony](http://www.sony.com/) The word walkman conjures up an image of a thick, boxy cassette player; however, the name is now synonymous with the travel-friendly music device called the [Sony](https://www.trendhunter.com/trends/sony-walkman-nwa306) Walkman B170. The Sony Walkman B170 is a [miniature, stick-like MP3 player](https://www.trendhunter.com/trends/ka15-usb-dac) that's perfect for traveling. Its got a [colorful exterior](https://www.trendhunter.com/trends/we001-edith), a small screen and buttons that are easy to access. There are lights on the B170 that will pulse in time with the music, which is a pretty cool feature. Sony has also integrated the ZAPPIN' feature, which scans tracks and lets the user preview them before settling on a song. At just a three minute charge, the B170 has a 90-minute playback, which is excellent. The new Sony Walkman B170 will be available in 2GB and 4GB capacities. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Miniature MP3 Players:** The trend of miniature MP3 players like the Sony Walkman B170 provides a disruptive innovation opportunity for companies to create compact and travel-friendly music devices. - **Colorful Exterior Designs:** The trend of incorporating colorful exteriors in MP3 players, like the Sony Walkman B170, presents a disruptive innovation opportunity for companies to create visually appealing and customizable music devices. - **Advanced Features:** The trend of incorporating advanced features, such as track scanning and previewing, in MP3 players like the Sony Walkman B170 presents a disruptive innovation opportunity for companies to enhance user experience and differentiate their products. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can benefit from the trend of miniature MP3 players, as it presents an opportunity to create portable music devices with improved functionality. - **Design and Fashion:** The design and fashion industry can tap into the trend of colorful exterior designs in MP3 players to create stylish and customizable music devices that cater to consumers' personal preferences. - **Audio Technology:** The audio technology industry can explore the trend of incorporating advanced features in MP3 players to create innovative devices that revolutionize the way users interact with and enjoy music. ## Related on Trend Hunter - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Gold-Plated Hi-Fi Audio Players](https://www.trendhunter.com/trends/new-sony-walkmans.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Compact Cassette-Inspired Music Players](https://www.trendhunter.com/trends/snowsky-retro.md) - [Multifunctional Compact Music Players](https://www.trendhunter.com/trends/playdisc.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [Cassette-Inspired Music Players](https://www.trendhunter.com/trends/retro-audio-player.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md) - [Modernized Cassette Tape Players](https://www.trendhunter.com/trends/fiio-cp13.md)