# Oops Sony uses image from XBOX360 Game to promote Sony Gran Turismo By arnarn | Published 2007-01-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-used-image-from-xbox360-game-to-promote-gran-turismo Apparently [Sony](https://www.trendhunter.com/trends/gran-turismo-7-database) has posted a screenshot from an XBOX360 racer Project Gotham Racing 3 to their PSP download site (psp.connect.com). The first image came from Sony's site that promotes the downloadable trailer of [Gran Turismo](https://www.trendhunter.com/trends/gran-turismo-7) HD for the [PS3](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary). The second image came from the PGR3 official developer website and confirmed by the XBOX Live director Larry Hyrb. **Implications** - The gaming industry has taken advantage of the Interwebs to market upcoming products that fans are anticipating. With consoles having the ability to go online, it's become more common to advertise and provide sneak peeks at upcoming games before they're unveiled to the public. Like many in other industries industries, gaming companies are taking advantage of the Internet to spread the word on their projects. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Online Marketing:** The gaming industry is utilizing the internet to promote upcoming games and provide sneak peeks. - **Digital Advertising:** Gaming companies are leveraging online platforms to spread the word about their projects. - **Pre-release Teasers:** The gaming industry is using online platforms to generate anticipation and excitement among fans before unveiling new games. ### Where This Applies - **Gaming:** The gaming industry is maximizing online marketing strategies to generate buzz and promote new releases. - **Entertainment:** The entertainment industry could adopt digital advertising techniques from the gaming industry to effectively market upcoming content. - **Technology:** The technology industry could explore pre-release teasers to build anticipation for new product launches. ## Related on Trend Hunter - [Co-Branded Racing Game Events](https://www.trendhunter.com/trends/gilette-p1-program.md) - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md) - [Detailed Online Car Databases](https://www.trendhunter.com/trends/gran-turismo-7-database.md) - [Celebratory Automotive Gaming Consoles](https://www.trendhunter.com/trends/porsche-x-xbox-consoles.md) - [Branded Gaming Console Displays](https://www.trendhunter.com/trends/sony-playstation-gaming-monitor.md) - [Vibrant Game Console Covers](https://www.trendhunter.com/trends/hyperpop-ps5.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md)