# Coincidental Discovery Toys Sony's 'toio' Lets Kids Build and Play with Robotics By Mary Van Puymbroeck | Published 2017-06-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/sony-toio References: [fastcodesign](https://www.fastcodesign.com/90128057/sony-built-a-craft-set-for-the-coding-generation?partner=feedburner&utm_source=feedly&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner) & [first-flight.sony](https://first-flight.sony.com/pj/toio) The [Sony](https://www.trendhunter.com/trends/astro-bot) 'toio' is a game console that aims to teach children about coding through coincidental discovery. Motion-controlled rings command [tiny robotic cubes](https://www.trendhunter.com/trends/lego-smart-bricks) to move and interact. The cubes can sense the position of one another so they can move together with precision. The concept movie shows the cubes attached with a piece of paper, moving like an inch worm to display their ability to interact and coordinate. The endless possibilities for this system make the Sony toio the ultimate creativity tool. Expansion packs provide paper cut-out templates, a special mat for the robots to play on, and an AI cartridge that programs the robots to behave in specific ways. This is how users are able to create robo-craft battles and play mini robo-baseball. Teaching children more about [coding and robotics](https://www.trendhunter.com/trends/codee), the Sony toio allows users to learn in a more intuitive way that is still fun. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 26% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Coincidental Discovery Toys:** Toys that teach through coincidental discovery are a growing trend in the educational toy market. - **Motion-controlled Robotics:** Motion-controlled robotics is an emerging trend that could revolutionize toy and gaming industries. - **Intuitive Coding Education:** Toys that teach children coding skills in an intuitive way represent a major trend in educational technology. ### Where This Applies - **Educational Toy:** The educational toy industry is well-suited for the development and production of coincidental discovery toys. - **Gaming:** The gaming industry could benefit greatly from motion-controlled robotics technology like the Sony toio. - **Edtech:** Educational technology companies can capitalize on the trend of intuitive coding education, creating products that help children learn coding in a natural, playful way. ## Related on Trend Hunter - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md) - [Technical Education Car Toys](https://www.trendhunter.com/trends/gocar.md) - [AI-Backed Family Toys](https://www.trendhunter.com/trends/2xl-cobot.md) - [AI-Enhanced STEM Toys](https://www.trendhunter.com/trends/kidx-classbox.md) - [Preschool Coding Toys](https://www.trendhunter.com/trends/codie-blocks.md) - [Modular Robotics Kits](https://www.trendhunter.com/trends/modular-robotics-kit.md) - [Coding Education Car Toys](https://www.trendhunter.com/trends/smart-coding-car.md) - [Digital Magnetic Toy Models](https://www.trendhunter.com/trends/tenki-spliced-magnetic-attraction-toy.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md)