# Viral Tech Ads Sony: Store The Impossible (II) By Ayman | Published 2008-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sony-store-impossible-ii References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/sony-microvault-tiny-4gb.html) Following their hugely successful “Store The Impossible” campaign for Sony MicroVault Tiny 2GB, *Promoseven* advertising agency, Dubai has come up with an equally creative campaign for Sony MicroVault Tiny 4GB that just won a Dubai Lynx 2008 Print Gold award on 2 April, 2008. However, instead of having tiny animals swallow impossibly large ones (check out the cute mouse, frog and squid below); creative director *Vincent Fichard* and art director *Matthew Jones* came up with an opposite concept. They show a huge peeled banana with a tiny empty banana peel next to it, implying that you can retrieve huge amounts of data from your tiny Sony MicroVault Tiny 4GB. The same concept is applied to a huge egg with tiny egg shells next to it and a large amount of jelly beans coming from a tiny package. I love it. The ads are fun and reflect the selling point of the product brilliantly. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Advertising Campaigns:** There is an opportunity to create innovative and engaging ad campaigns that capture the imagination of consumers. - **Visual Storytelling:** Utilizing visual imagery and clever concepts in advertising can effectively convey the benefits of a product or service. - **Humorous Marketing:** Incorporating humor in advertising can help create a positive and memorable brand image. ### Who This Affects Most - **Advertising:** The advertising industry can leverage creative concepts and visual storytelling to develop impactful campaigns. - **Consumer Electronics:** The consumer electronics industry can explore innovative and eye-catching ways to promote their products through advertising. - **Marketing:** Marketers can incorporate humor and creative storytelling techniques in their campaigns to engage and resonate with consumers. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)