# Smell Phones Sony's Scented DoCoMo SO703i By Ben Preiss | Published 2007-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-smell-phone-docomo References: [inventorspot](http://inventorspot.com/articles/sony_scented_cellphones_look_goo_7502) & [japanmarketingnews](http://www.japanmarketingnews.com/2007/02/get_a_whiff_of_.html) Everyone wants a cell phone that's eye-candy, but what about nose-candy? [Sony](https://www.trendhunter.com/trends/infinix-note-50s-5g) hasn't forgotten about your keen olfactory senses and has therefore introduced the new "smell phone." The [DoCoMo](https://www.trendhunter.com/trends/ntt-docomo-cx) SO703i comes with an aroma sheet to treat your beak. **Implications** - With [11 different scents available](https://www.trendhunter.com/trends/scent-molecules), including apple pie, you are sure to find one that will please your sense of smell. The aromas are released from replaceable strips that are attached near the hinge. Each strip is guaranteed to last for up to three months, but seem to last for a bit longer. If you get tired of smelling the same scent, simply change the strip to your next favorite fragrance. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Scented Tech:** There is a potential for technological development in wearable technology that incorporates scents to enhance user experience. - **Multisensory User Experience:** Technological innovation that integrates multiple senses has potential in enhancing user experience and user satisfaction. - **Personalized Fragrance:** There is an opportunity for companies to create personalized fragrances for technology that meets consumers' individual preferences and needs. ### Who This Affects Most - **Mobile Technology:** The mobile phone industry can capitalize on scent technology to create a unique selling point for their products. - **Wearable Technology:** Wearable technology companies can develop innovative products that incorporate scent technology for multisensory user experience. - **Fragrance Industry:** The fragrance industry has the opportunity to collaborate with technology companies to develop new products and solutions that incorporate scent technology. ## Related on Trend Hunter - [Smell-Oriented Virtual Masks](https://www.trendhunter.com/trends/city-university-of-hong-kong.md) - [Scented Back Panel Smartphones](https://www.trendhunter.com/trends/infinix-note-50s-5g.md) - [Aromatic Memory Projection Systems](https://www.trendhunter.com/trends/scent-camera-memory-station.md) - [Digital Content-Connected Aromatics](https://www.trendhunter.com/trends/aroma-shooter.md) - [Multipurpose Scent-Releasing Wearables](https://www.trendhunter.com/trends/nosewise.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Scented Fashion Collaboration Laptops](https://www.trendhunter.com/trends/asus-x-anna-sui-adol-book-14.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md)