# Translucent Motion Cameras The Sony SLT-A77 is Futuristic Video Fun By Jordan Sowunmi | Published 2011-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-slt-a77 References: [gizmag](http://www.gizmag.com/sony-a77-a65-camera/19645/) & [sony_](http://www.sony.com) The [Sony](https://www.trendhunter.com/trends/alpha-a7-iv) SLT-A77 is a camera that blazes a new path for Sony as they retire their d700 mirror-based digital SLR in favor of one that makes use of the [newest technological developments in the field](https://www.trendhunter.com/trends/boundaries-of-imaging-technology). The Sony SLT-A77 is powered by Translucent Mirror Technology and sports an OLED electronic viewfinder that allows a consumer to preview each photograph at high-resolution and a 24-mega pixel APS-C size sensor. Sony's brand new Translucent Mirror Technology contains a semi-transparent mirror that allows for incredibly fast autofocus, even in the video setting. The Translucent Mirror Technology is impressive in its advancements and versatility. A Tracking Focus feature captures quick movements in focus and a new electric front shutter curtain cuts down the lag-time to the equivalent of a high-functioning DSLR, a staggering 50 milliseconds. The Sony SLT-A77 is be available in October 2011 and will cost about $2,000 USD. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Translucent Mirror Technology:** Translucent Mirror Technology allows for incredibly fast autofocus and versatile camera capabilities, presenting opportunities for further advancements in photography. - **High-resolution Electronic Viewfinders:** The use of OLED electronic viewfinders with high-resolution capabilities enhances the consumer's ability to preview photographs, creating opportunities for improved visual experiences in photography products. - **Fast Lag-time Solutions:** The implementation of a new electric front shutter curtain that reduces lag-time presents opportunities for enhanced performance in DSLR cameras. ### Where This Applies - **Camera and Photography:** The camera and photography industry can leverage Translucent Mirror Technology to develop faster and more versatile camera systems. - **Electronics and Consumer Electronics:** The electronics industry can explore the use of high-resolution electronic viewfinders in various consumer electronic devices, such as smartphones and tablets. - **Technology and Innovation:** The technology industry can focus on developing fast lag-time solutions for various applications, including DSLR cameras, virtual reality devices, and gaming consoles. ## Related on Trend Hunter - [Entry-Level Mirrorless Cameras](https://www.trendhunter.com/trends/alpha-a7-iv.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Field-Ready AI-Powered Cameras](https://www.trendhunter.com/trends/sony-6700.md) - [Robust Robotic Camera Units](https://www.trendhunter.com/trends/mirrorless-robotic-camera.md) - [Full-Frame Mirrorless Cameras](https://www.trendhunter.com/trends/a7c-ii.md) - [Compact Mirrorless Cameras](https://www.trendhunter.com/trends/a6700.md) - [Advanced Full-Frame Cameras](https://www.trendhunter.com/trends/a7r-v.md) - [Influencer-Focused Compact Cameras](https://www.trendhunter.com/trends/influencerfocused-compact-camera.md) - [High-Resolution Mirrorless Cameras](https://www.trendhunter.com/trends/fujifilm-1.md)