# Pop-Up Modern Projectors The CES 2014 Sony Short Throw Projector Does Not Need to Be Mounted By Mesel Isaac | Published 2014-01-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-short-throw-projector References: [reviews.cnet](http://reviews.cnet.com/home-theater-projectors/sony-4k-ultra-short/4505-7858_7-35834100.html) The [Sony](https://www.trendhunter.com/trends/sony-bravia-7) Short Throw Projector solves the annoying problem most home television projectors face -- that of being mounted to the ceiling. Unlike its competition, the 4K Sony Short Throw Projector has no need to be mounted; instead the projector is housed in a stylish and modern looking credenza that pops up and displays the image on the wall it’s closest to. The Short Throw Projector can project onto a wall at an impressive size of 147-inches in diagonal, a size that allows for you to actually notice the improved resolution of the 4K projector. So if curved televisions aren’t really your thing, perhaps the idea of a television projector you don’t have to mount might sound more appealing, though don’t get too excited as it comes with a price tag of approximately $30,000 to $40,000. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Short Throw Projection:** There is an opportunity to disrupt the traditional home projector market by offering short throw projectors that do not require ceiling mounting. - **Integrated Projector Furniture:** The integration of stylish furniture and projectors into one unit can create a unique selling point for home entertainment systems. - **Affordable 4K Projectors:** The market can benefit from more affordable 4K projectors that can bring the cinematic experience into people's homes. ### Industries Being Reshaped - **Home Entertainment:** Home entertainment companies can explore the use of short throw projectors in their product offerings to provide more options for consumers. - **Furniture:** Furniture manufacturers can create furniture designs that integrate projectors to enhance the entertainment experience for customers. - **Consumer Electronics:** Technology companies can focus on creating affordable 4K projectors for the home market to create a new consumer segment. ## Related on Trend Hunter - [Dynamic Smart Projectors](https://www.trendhunter.com/trends/smart-projectors.md) - [Super-Ultra-Short-Throw Protectors](https://www.trendhunter.com/trends/epson-epiqvision-ultra-ehls800.md) - [Hyper-Short-Throw Projectors](https://www.trendhunter.com/trends/shortthrow-4k-projector.md) - [4K Ultra-Short Throw Projectors](https://www.trendhunter.com/trends/philips-screeneo-u5.md) - [Premium Short-Throw Projectors](https://www.trendhunter.com/trends/cinebeam-hu915qe.md) - [Crystal-Clear 4K Projectors](https://www.trendhunter.com/trends/ultra-shortthrow-projector.md) - [Ultra Short-Throw Laser Projectors](https://www.trendhunter.com/trends/shortthrow-laser-projector.md) - [Small Space 4K Projectors](https://www.trendhunter.com/trends/ultimea-thor-t50.md) - [Robust Accessible UST Projectors](https://www.trendhunter.com/trends/hisense-px1.md)