# Gruesome Shockvertising Sony PSP Retry Ad By Ayman | Published 2008-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-psp-retry-ad References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/ouch-sony-psp-retry.html) I am certain that soldiers, fighters and armies all over the world would love this retry feature. The “Retry” Ad for [Sony's](https://www.trendhunter.com/trends/sony-game-controller) [PlayStation Portable](https://www.trendhunter.com/trends/playstation-portable) player gives you a gruesome visual with limps and organs all over the place; a retry is most welcome! The ad was photographed by Kaustubh Kamat with art direction by Pavel Roy for the Sir JJ Institute of Applied Art advertising school, Mumbai, India. **Implications** - One way for a company to generate instant interest in its products is by creating advertising that heavily rely on shock value. By investing in marketing that immediately spawns a contentious debate, the company lures in consumers, critics and the media alike, creating an immediate uptick in [brand recognition](https://www.trendhunter.com/trends/product-guesser). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Shockvertising:** Companies can create edgy advertising campaigns that rely on shock value to attract consumers and increase brand recognition. - **Retry Feature:** Products can incorporate a retry feature that allows users to start over when they encounter difficulties or failures. - **Gruesome Imagery:** Images and graphics can be used in advertisements to evoke powerful emotions and capture the attention of viewers. ### Who This Affects Most - **Gaming:** The gaming industry can use the retry feature to provide a better user experience and keep players engaged for longer periods of time. - **Advertising:** Ad agencies and marketers can experiment with shockvertising to create memorable and impactful campaigns for their clients. - **Education:** Art and design schools can teach students how to effectively use imagery and shock value to create powerful advertising campaigns. ## Related on Trend Hunter - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Next-Gen Handheld Gamer Consoles](https://www.trendhunter.com/trends/playstation-portable.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)