<!-- canonical: https://www.trendhunter.com/trends/sony-playstation-yaybuttons-site -->
<!-- robots: noindex -->

# Button-Defending Microsites
Sony PlayStation YayButtons Site Launches to Counter the Microsoft Kin

By Marissa Brassfield | Published 2010-09-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sony-playstation-yaybuttons-site
References: [gizmodo](http://gizmodo.com/5635968/sony-pokes-fun-of-microsoft-kinect-with-yaybuttonscom) & [yaybuttons](http://www.yaybuttons.com/)

To counter the buzz surrounding the [Microsoft](https://www.trendhunter.com/trends/playstation-accessories-app) Kinect, the [Sony](https://www.trendhunter.com/trends/wireless-flight-stick) PlayStation YayButtons site launched to prove just how important buttons are. The site forces you to click buttons on a remote to access site content, and witty Kevin Butler quips assail users with missives meant to emphasize the utility of the very buttons Microsoft wants gamers to ditch.

**Implications** - The featured images show you what the new Sony controller for the PlayStation Move will look like. It has a bright ball on the top that glows in colors such as pink, green, yellow and blue. The controller also has a wrist strap, similar to that of a Wii controller. When you visit the YayButtons site, little bulbs pop up when you click a button and say things such as "more like 'not play games that suck' important."

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 23% | Activity: 5% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Button-defending Microsites:** Microsites dedicated to defending the importance of buttons in gaming against emerging motion control technology.
- **Sony Playstation Yaybuttons Site:** Creation of interactive websites to showcase the functionality and humor of the Sony PlayStation controller and highlight the value of traditional button controls.
- **Utility of Buttons in Gaming:** Recognition and promotion of the utility and unique advantages of buttons as an input method in video gaming.

### Sectors Adopting This

- **Gaming Hardware:** Opportunity for gaming hardware manufacturers to highlight the value and innovation of traditional button-based controllers amidst the rise of motion control technology.
- **Interactive Advertising:** New avenues for interactive advertising and marketing campaigns through the development of microsites that engage users in showcasing product features and generating brand awareness.
- **User Experience Design:** Evolution of user experience design in gaming to find a balance between traditional button controls and emerging motion control technology for enhanced gameplay and immersion.

## Related on Trend Hunter

- [Retro-Style Game Controllers](https://www.trendhunter.com/trends/wireless-flight-stick.md)
- [Dynamic Accessible Gaming Controllers](https://www.trendhunter.com/trends/accessible-gaming-controller.md)
- [Industrial Translucent Gaming Controllers](https://www.trendhunter.com/trends/sony-game-controller.md)
- [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md)
- [Customizable Controller Attachments](https://www.trendhunter.com/trends/back-button-attachment.md)
- [Game Controller-Inspired Pasta Shapes](https://www.trendhunter.com/trends/play-your-pasta.md)
- [Inflatable Gaming Console Controllers](https://www.trendhunter.com/trends/airshock-playstation-controller.md)
- [Console-Branded PC Peripherals](https://www.trendhunter.com/trends/kbd-h75.md)
- [Adaptive VR Controller Concepts](https://www.trendhunter.com/trends/unreal-control-gaming-controller.md)