# Adult Gaming Campaigns This Sony Playstation Ad Takes You Back to Your Younger Roots By Summer Luu | Published 2010-11-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-playstation-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/11/man-baby-casts-pall-on-sony-playstation-ad.html) The newest [Sony](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary) [PlayStation](https://www.trendhunter.com/trends/beams-and-playstation) ad from Argentina features an adult baby. The hybrid of the baby's face on a grown man's body is both seamless and very entertaining. This Sony PlayStation ad is trying to convey the message that excitement can be added to any mundane life through the use of this wicked console. Bring back your youth with this Sony PlayStation ad and get ready to game your heart out. **Implications** - Much of today's older population within society is easily drawn to those products that evoke feelings of nostalgia. Businesses that aim to take these consumers back to a simpler or past time will experience favorable results. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Marketing:** Businesses can evoke feelings of nostalgia to appeal to older consumers. - **Humorous Advertising:** Businesses can use humor in their advertisements to entertain and engage consumers. - **Age-inclusive Marketing:** Businesses can create marketing campaigns that appeal to a wide range of age groups, including older adults. ### Where This Applies - **Gaming:** Gaming companies could create marketing campaigns that appeal to older adults who may have fond memories of gaming in their youth. - **Entertainment:** Companies in the entertainment industry can capitalize on nostalgia marketing and use humor to promote their products and services. - **Consumer Goods:** Consumer goods companies can create nostalgic products to appeal to older consumers, or use humor in their advertising to attract a wider audience. ## Related on Trend Hunter - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Retro Plug-and-Play Games](https://www.trendhunter.com/trends/wireless-plug-play-systems.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md)