# 3mm Flat Screen Sony OLED By Ben Preiss | Published 2007-10-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-opens-new-flat-screen-tv-category-with-3mm-thick-oled-screen References: [gizmag](http://www.gizmag.com/go/8173/) & [avreview](http://www.avreview.co.uk/news/article/mps/UAN/1437/v/4/sp/332155698277332603368) At the end of the year Sony will begin selling the first of a new category of OLED (Organic Light Emitting Diodes) TVs that will offer unprecedented color quality, contrast and wide viewing angles in a thinner package. What's the downside? A short lifespan, the OLEDs degrade relatively quickly with about a tenth the lifespan of LCD's. **Implications** - The emphasis of portability has launched a large variety of small-screened TVs. The constant need to be entertained on-the-go has been apparent with products such as handheld games, portable DVDs and in-car screens for kids to enjoy. More and more products like these will start to take on even smaller forms for convenient entertainment. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 64% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **OLED TV:** The rise of OLED TVs will continue to disrupt the traditional LCD TV market as consumers demand better color quality and thinner packages. - **Portability:** The trend of portable entertainment products will continue to grow as consumers prioritize the ability to watch content on-the-go. - **Miniature Displays:** As demand for smaller screens increases, the opportunity for innovative miniature display technology will emerge. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry will continue to be disrupted by advancements in display technology like OLEDs that offer better color, contrast, and portability. - **Entertainment:** The entertainment industry will need to adapt to the trend of on-the-go viewing by shifting to more portable and convenient formats. - **Emerging Display Technology:** Companies in the emerging display technology industry have an opportunity to create innovative new products that cater to the demand for miniature, high-quality screens. ## Related on Trend Hunter - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md) - [Ultra-Thin Wireless TVs](https://www.trendhunter.com/trends/oled-evo-w6.md) - [Micro Illumination TV Ranges](https://www.trendhunter.com/trends/lg-micro-rgb.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Malleable Furniture-Like TVs](https://www.trendhunter.com/trends/flexible-oled-display.md) - [Stunning Stacked LED Displays](https://www.trendhunter.com/trends/lg-display-oled-technology.md) - [Transparent OLED Premium Televisions](https://www.trendhunter.com/trends/signature-oled-t-smart-tv.md) - [Optimized OLED TV Units](https://www.trendhunter.com/trends/sony-master-series-a95k.md) - [Groundbreaking Glare-Free TVs](https://www.trendhunter.com/trends/samsung-s95d-qdoled-tv.md)