# Sony 27" OLED TV (CES 2008) By Ben Preiss | Published 2008-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-oled-tv-ces-2008 References: [newlaunches](http://www.newlaunches.com/archives/sony_27inch_super_slim_oled_tv.php) & [news](http://www.news.com/2100-1041_3-6148330.html) Still in the prototype stage, the 27 inch OLED TV displayed by [Sony](https://www.trendhunter.com/trends/bravia-xr-sony) at this week's Consumer Electronics Show 2008 is a big jump from the 11 inch version currently available, which I posted on TrendHunter.com before. Since the little one sells for $2,500, it's anyone's guess what the 27 inch will set you back. OLED, or [Organic Light Emitting Diode technology](https://www.trendhunter.com/trends/lg-displays) is something Sony's been perfecting for a while. **Implications** - Sony's OLED TV is 10mm thin and has a one million to one contrast ratio. The television also has a very fast response time and gorgeous brightness and color emitted from the screen. This amazing TV will surely sell out when it hits stores. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **OLED TV Technology Advancements:** Sony's 27-inch OLED TV with its thin design, high contrast ratio, fast response time, and vibrant color sets a new standard for OLED TV technology. - **Large-sized OLED Tvs:** The introduction of the 27-inch OLED TV demonstrates the trend towards larger sizes in OLED TVs, providing consumers with a more immersive viewing experience. - **Affordability of OLED Tvs:** Although the pricing for the 27-inch OLED TV is unknown, the advancement in OLED technology indicates a potential future decrease in cost, making OLED TVs more accessible to a wider range of consumers. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can explore opportunities to develop and market larger-sized OLED TVs with enhanced features to cater to the growing demand for advanced home entertainment systems. - **Display Technology:** Companies in the display technology industry can capitalize on the advancements in OLED technology to create thinner, high-contrast displays for various applications, including televisions, smartphones, and monitors. - **Retail:** The retail industry can anticipate the release of the 27-inch OLED TV and leverage the high demand for this innovative product, potentially driving sales and attracting customers seeking cutting-edge home entertainment solutions. ## Related on Trend Hunter - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Giant High-Resolution Televisions](https://www.trendhunter.com/trends/bravia-xr-sony.md) - [Transparent OLED Premium Televisions](https://www.trendhunter.com/trends/signature-oled-t-smart-tv.md) - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md) - [Ultra-Thin OLED TVs](https://www.trendhunter.com/trends/lg-w6-wallpaper-tv.md) - [Groundbreaking Glare-Free TVs](https://www.trendhunter.com/trends/samsung-s95d-qdoled-tv.md) - [Ultra-Thin Wireless TVs](https://www.trendhunter.com/trends/oled-evo-w6.md) - [Stunning Stacked LED Displays](https://www.trendhunter.com/trends/lg-display-oled-technology.md) - [OLED Smart TVs](https://www.trendhunter.com/trends/sharp-aquos.md)