# Rollable Display Screens The Sony OLED Display Easily Wraps Around a Pencil By Robyn Currie | Published 2010-05-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/sony-oled-display References: [engadget](http://www.engadget.com/2010/05/26/sonys-rollable-oled-display-can-wrap-around-a-pencil-our-heart/) & [sony](http://www.sony.com) The [Sony](https://www.trendhunter.com/trends/sony-master-series-a95k) OLED display is a breakthrough in technology. This beauty can do things that boggle the mind like being a [fully functional display screen](https://www.trendhunter.com/trends/dupont-flexible-displays) and wrap around a pencil at the same time. The 4.1 inch Sony OLED display integrates organic thin-film transistors and OLED technology and can be wrapped around a diameter as small as 4mm. Although still in production, expect to see this neat contraption on the market in the future. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Flexible Display Technology:** The Sony OLED display showcases the trend of flexible display technology, opening up opportunities for flexible and customizable screen applications. - **Miniaturized Electronics:** The ability of the Sony OLED display to wrap around a pencil highlights the trend of miniaturized electronics, creating possibilities for compact and portable devices. - **Multifunctional Screens:** The Sony OLED display's ability to be a fully functional screen while also wrapping around objects presents the trend of multifunctional screens, demonstrating opportunities for versatile and adaptive display solutions. ### Sectors Adopting This - **Consumer Electronics:** The flexible display technology showcased by the Sony OLED display presents disruptive innovation opportunities in the consumer electronics industry, enabling new forms of wearable devices, smart displays, and curved screens. - **Advertising and Marketing:** The miniaturized electronics trend highlighted by the Sony OLED display offers disruptive innovation opportunities in the advertising and marketing industry, enabling creative and interactive displays for product promotions and immersive brand experiences. - **Healthcare and Medical Devices:** The multifunctional screens trend demonstrated by the Sony OLED display opens up disruptive innovation opportunities in the healthcare and medical devices industry, enabling flexible and adaptable displays for patient monitoring, diagnostic tools, and medical imaging systems. ## Related on Trend Hunter - [Ultra-Thin Stretchable Displays](https://www.trendhunter.com/trends/lg.md) - [Malleable Furniture-Like TVs](https://www.trendhunter.com/trends/flexible-oled-display.md) - [Organic Flexible Displays](https://www.trendhunter.com/trends/flexible-olcd.md) - [Stretchable OLED Panels](https://www.trendhunter.com/trends/uchicago-stretchable-display.md) - [Rollable TV Panels](https://www.trendhunter.com/trends/oled-r.md) - [Rollable Multi-Screen Monitors](https://www.trendhunter.com/trends/thinkbook-plus-gen-6-rollable.md) - [Malleable Stretching Displays](https://www.trendhunter.com/trends/stretchable-display.md) - [Rolling Smart Home Displays](https://www.trendhunter.com/trends/rollable-display-concept.md) - [Malleable Portable Monitor Units](https://www.trendhunter.com/trends/asus-zenscreen-fold-oled.md)