# Hand-Powered Digital Camera Sony Odo Twirl N' Take By Bianca | Published 2007-12-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sony-odo References: [economictimes.indiatimes](http://economictimes.indiatimes.com/News/International__Business/Sony_unveils_hand-powered_digital_camera/articleshow/2620276.cms) If you want to see your world through a green-colored lens, make the environmental upgrade to the eco-friendly [Sony Odo Twirl N' Take](http://www.engadget.com/2007/12/13/sonys-odo-twirl-n-take-a-wind-up-camera-concept) digital camera. Instead of being powered by batteries, the 3 mega-pixel Odo gets its juice from your power alone. There's a wheel on top of the camera body that, when spun by the user for 15 seconds, gives the digicam the power it needs to snap a shot. By no means is it low-tech. It has LED lights that flash to indicate when it's read to take the photo. Reviewing the photos is as simple as mounting the camera on the flowerpot-shaped docking station. Unfortunately it's still only in its concept stage, but it's sure to be a success once it hits production. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Hand-powered Cameras:** The trend of sustainable technology that encourages self-sustaining energy and lets the user take control, creating opportunities for usability and environmental innovation. - **Eco-friendly Gadgets:** The trend of more sustainable and green designs in technology, offering opportunities for environmental innovation and risk reduction. - **Docking Stations:** The trend of devices and accompanying docking stations for easy charging and transfer of information or data, creating opportunities for efficiency and convenience innovation. ### Who This Affects Most - **Consumer Electronics:** Consumer electronics industry has an opportunity to innovate and create more sustainable products that are both environmentally conscious and user-friendly. - **Photography:** Photography industry has an opportunity to innovate and create more sustainable equipment that is more portable, efficient, and environmentally friendly. - **Renewable Energy:** Renewable energy industry has the opportunity to innovate and create products that support self-sustained energy generation for portable devices leading to more portable, sustainable and user-friendly technology. ## Related on Trend Hunter - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Screen-Free Digital Cameras](https://www.trendhunter.com/trends/camp-snap-camera.md) - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Eco-Friendly Film Cameras](https://www.trendhunter.com/trends/lensfayre.md) - [Child-Friendly Camera Concepts](https://www.trendhunter.com/trends/camera-for-kids.md) - [Revived Analog Cameras](https://www.trendhunter.com/trends/lomo-mca.md) - [Nostalgic Digital Cameras](https://www.trendhunter.com/trends/cs8.md) - [Y2K Style Digital Cameras](https://www.trendhunter.com/trends/manual-holo.md)