# Innovation-Celebrating Music Players The Sony NW-A100TP Commemorates 40 Years of Mobile Listening By Michael Hemsworth | Published 2019-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-nwa100tps References: [hiconsumption](https://hiconsumption.com/sony-nw-a100tps-40th-anniversary-walkman/) & [sony.net](https://www.sony.net/united/walkman40th/) The original [Sony](https://www.trendhunter.com/trends/walkman-mwa306) Walkman and its subsequent iterations revolutionized [mobile music listening](https://www.trendhunter.com/trends/astellkern), which is being celebrated with the Sony NW-A100TPS handheld music player. Running Android, the music player features 16GB of onboard storage and can be expanded thanks to the microSD card slot built into the device. The device also boasts WiFi streaming support, Bluetooth and a battery pack rated for up to 26 hours of playback. The Sony NW-A100TPS handheld music player has been emblazoned with the brand's 40th anniversary Walkman logo and also comes with a soft case that transforms the exterior look into the original TPS-L2 Walkman. The device will be hitting store shelves in Europe this November at a price point of $500. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Mobile Music Listening:** Opportunity to create innovative music players that enhance the mobile listening experience. - **Android-based Music Players:** Potential for disruptive innovation in developing Android-powered music players with expanded storage and connectivity options. - **Anniversary Edition Devices:** Opportunity to commemorate milestones and anniversaries by creating limited edition devices that honor the history of a brand or product. ### Where This Applies - **Consumer Electronics:** Potential to disrupt the consumer electronics industry by creating music players that offer unique features and appeal to a wide range of consumers. - **Mobile Technology:** Innovative music players can disrupt the mobile technology industry by offering enhanced audio experiences and seamless connectivity. - **Collectibles and Memorabilia:** Opportunity to disrupt the collectibles and memorabilia market by creating limited edition devices that evoke nostalgia and appeal to passionate fans. ## Related on Trend Hunter - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Modernized Portable Music Devices](https://www.trendhunter.com/trends/tl1-music-player.md) - [Compact Cassette-Inspired Music Players](https://www.trendhunter.com/trends/snowsky-retro.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [Next-Gen Retro Audio Players](https://www.trendhunter.com/trends/fiio-m21.md) - [Musician-Honoring Cassette Players](https://www.trendhunter.com/trends/we001-elvis-presley-limited-edition.md) - [Modernized Mobile Cassette Players](https://www.trendhunter.com/trends/maxell-mxcpp100.md)