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# Powerful Portable Cameras
The Sony NEX-C3 Captures Quality Photos with the Smallest Lens

By Jaime Neely | Published 2011-06-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sony-nex-c3
References: [hypebeast](http://hypebeast.com/2011/06/sony-nex-c3/) & [sony](http://www.sony.ca/view/homepage.htm)

The new Sony NEX-C3 camera is the company's latest release of small yet extremely powerful portable cameras. Sony officially unveiled the release of the updated version of the NEX-3 earlier this week. The Sony NEX-C3 camera, although rather petite, is very high-powered and capable of taking stunning, sharp and high-quality photographs.

According to Hypebeast, the Sony NEX-C3 camera "currently holds the title of the world’s smallest APS-C sensor camera." The camera in the images is showcased in a sleek silver finish but upon release, the device will be available in a variety of colors. The Sony NEX-C3 will be available for purchase sometime in July or August this year and will retail for approximately $600. The high-quality capabilities of this small camera are certainly worth the cost.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 48% | Activity: 33% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Portable Photography:** The trend of highly portable and powerful cameras like the Sony NEX-C3 is disrupting traditional photography equipment and creating opportunities for compact and agile camera makers.
- **Small Sensor Technology:** As seen with the Sony NEX-C3, the trend of creating high-quality cameras with small sensors is creating opportunities for disruptive innovation by enabling high-quality photography on portable devices.
- **Miniaturization of Professional Equipment:** The trend of miniaturizing professional photography equipment and creating more compact and affordable options like the NEX-C3 is opening up new markets for professional photography equipment makers.

### Sectors Adopting This

- **Consumer Electronics:** The portable and high-quality photography trend is disrupting traditional camera and electronics makers, and creating opportunities for those who can provide consumers with affordable, high-quality and stylized portable cameras.
- **Photography:** The trend of small and powerful cameras is challenging photographers to produce high-quality photography in a small and portable device, and creating opportunities for innovation in photography education and training.
- **Manufacturing:** The trend of miniaturization of professional photography equipment is opening up new markets for manufacturers who can innovate and create affordable professional equipment that is both stylish and portable.

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