# Multisensory Dining Experiments The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare By Rebecca Byers | Published 2015-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sony-multiroom-audio References: [independent](http://www.independent.co.uk/life-style/food-and-drink/features/sonic-seasoning-bompas--parrs-audiogustatory-feast-shows-how-we-eat-with-our-ears-10272399.html) & [presscentre.sony](http://presscentre.sony.co.uk/pressreleases/bring-your-music-together-at-home-with-sony-multi-room-1141546) In order to highlight the capabilities of the [Sony](https://www.trendhunter.com/trends/sony-htax7) Multi-Room Audio system, London-based PR agency Hope&Glory; created an [immersive dining experience](https://www.trendhunter.com/trends/immersive-dining-experience) with the help of the culinary research team at Bompas&Parr;. The event was spread across several rooms through which guests were guided through in an experimental exploratory journey of the senses. Different aspects of the Sony Multi-Room Audio system served to highlight the experience of each individual course. Sound-based experiments aimed to influence the flavor intensity of each dish, while there was also a "sonic cleanse space," which included an aural cleanse. The dessert course included helium-filled balloons of sherbet that were popped at the table paired with romantic pink-tinted lighting and a soundtrack aimed at encouraging fun. The unique immersive experiment is just one example of engaging [multisensory experience](https://www.trendhunter.com/trends/feel-the-sound) that can create powerful emotional connections with consumers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Multisensory Dining:** Opportunity to create immersive dining experiences using technology and sound-based experiments. - **Audio-enhanced Dining:** Opportunity to use audio systems to enhance flavors and create unique dining experiences. - **Emotional Dining:** Opportunity to create powerful emotional connections with consumers through immersive and multisensory dining experiences. ### Industries Being Reshaped - **Hospitality:** Opportunity to create unique dining experiences that can attract customers and create brand loyalty. - **Technology:** Opportunity to develop innovative audio systems that can be used in multisensory dining experiences. - **Culinary Arts:** Opportunity to experiment with unique flavor combinations and use sound as a tool to enhance culinary experiences. ## Related on Trend Hunter - [Multi-Sensory Dining Experiences](https://www.trendhunter.com/trends/johnnie-walker-blue-table.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Multi-Media Dining Experiences](https://www.trendhunter.com/trends/a-3d-journey-through-time.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Dj Set-Cooking Collaborations](https://www.trendhunter.com/trends/the-bouillon-room.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Sensory Dining Experiences](https://www.trendhunter.com/trends/sensory-dining-experience.md)