# Face-Tracking Televisions The Sony LX900 Turns the TV Off When You aren't Watching By Michael Hines | Published 2010-06-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/sony-lx900 References: [gizmag](http://www.gizmag.com/sonys-new-bravia-3d-tv-is-watching-you/15330/) & [sonystyle](http://www.sonystyle.ca/commerce/servlet/CategoryDisplays?storeId=10001&langId=-1&categoryId=32050) The Sony LX900 could be the start of something very energy efficient, and potentially creepy. Sony's new line of 3D TVs feature facial recognition and presence detectors. The new technology in the Sony LX900 means that if you aren't looking at the TV, or if you aren't in the room, the TV will shut itself off. The electric bill would be slashed, but this could get annoying if you are just stepping out for a second to grab a snack or go to the bathroom. I probably won't have the money for a Sony LX900, but this technology might become standard on all televisions sooner rather than later. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Facial Recognition Technology in Televisions:** Disruptive Innovation Opportunity: Integrating facial recognition technology into televisions could lead to energy-efficient TVs that automatically shut off when not in use, reducing electricity consumption. - **Presence Detection Technology in Televisions:** Disruptive Innovation Opportunity: Incorporating presence detectors in televisions can create energy-saving TVs that turn off when no one is in the room, resulting in reduced power consumption. - **Standardization of Energy-efficient TV Features:** Disruptive Innovation Opportunity: The widespread adoption of energy-saving features, such as facial recognition and presence detection, across all television brands can lead to significant energy savings on a larger scale. ### Who This Affects Most - **Consumer Electronics:** Disruptive Innovation Opportunity: The consumer electronics industry can explore integrating facial recognition and presence detection technologies into a wide range of devices, creating more energy-efficient and automated products. - **Smart Home Technology:** Disruptive Innovation Opportunity: The smart home industry can leverage facial recognition and presence detection technologies to develop intelligent systems that conserve energy by automatically adjusting power usage based on occupancy. - **Sustainable Energy Solutions:** Disruptive Innovation Opportunity: The sustainable energy industry can collaborate with television manufacturers to promote and integrate energy-saving features, like facial recognition and presence detection, in order to reduce overall electricity consumption. ## Related on Trend Hunter - [Stand-Base Smart Televisions](https://www.trendhunter.com/trends/stanbyme.md) - [Giant High-Resolution Televisions](https://www.trendhunter.com/trends/bravia-xr-sony.md) - [Illusory Artwork-Displaying TVs](https://www.trendhunter.com/trends/hisense-canvastv.md) - [Optimized OLED TV Units](https://www.trendhunter.com/trends/sony-master-series-a95k.md) - [Presence-Detecting Smart TVs](https://www.trendhunter.com/trends/amazon-fire-tv-range.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Gaming Console-Ready TVs](https://www.trendhunter.com/trends/sony-bravia-xr98x90l.md) - [Sleep-Tracking Home Appliances](https://www.trendhunter.com/trends/asleep.md) - [Canvas-Like TVs](https://www.trendhunter.com/trends/lg-objet-tv.md)