# Enhanced Audio Smart Speakers The Sony LF-S50G Lets Consumers Interact with the Google Assistant By Laura McQuarrie | Published 2017-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sony-lfs50g References: [engadget](https://www.engadget.com/2017/08/31/sony-lf-s50g-smart-speaker-google-assistant/) & [sony](https://www.sony.com/electronics/wireless-speakers/lf-s50g) The [Sony](https://www.trendhunter.com/trends/sony-xseries-speakers) LF-S50G is a new smart speaker device that harnesses the power of the [Google](https://www.trendhunter.com/trends/google-omni-smart-speaker) Assistant. With this smart speaker, users are able to use the "OK Google" command to ask for weather updates, information on traffic, as well as control the smart temperature and lighting systems of their home. The speaker also includes a built-in digital clock display as well. In terms of how Sony is differentiating its device from Google Home, the LF-S50G is said to boast a superior sound quality, a splash-proof design that's ideal for the kitchen, as well as the ability to recognize gesture controls for playing music, skipping tracks or making adjustments to the system's volume. Like this new third-party device from Sony, [Panasonic](https://www.trendhunter.com/trends/panasonic-soundslayer-gnw10) recently released its own smart speaker with the Google Assistant built in. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Enhanced Audio Smart Speakers:** Opportunity for manufacturers to create smart speakers with enhanced sound quality, splash-proof design, and gesture controls. ### Industries Being Reshaped - **Consumer Electronics:** Opportunity for consumer electronics companies to develop and market smart speakers with advanced features. ## Related on Trend Hunter - [Auxiliary Display Smart Speakers](https://www.trendhunter.com/trends/google-omni-smart-speaker.md) - [Outdoor Lifestyle Speaker Lineups](https://www.trendhunter.com/trends/sony-xseries-speakers.md) - [Premium Omni-Directional Speakers](https://www.trendhunter.com/trends/sony-2.md) - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [Cost-Conscious Audio Equipment](https://www.trendhunter.com/trends/sony-speakers.md) - [Party-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/sony-srsxv900.md) - [AI-Powered Speaker Concepts](https://www.trendhunter.com/trends/turningai-speaker.md) - [Robust Bass-Boosted Speakers](https://www.trendhunter.com/trends/sony-ult.md) - [Three-Dimensional Home Audio](https://www.trendhunter.com/trends/the-speaker.md)