# Audio-Broadcasting Lamps This Sony Lamp Doubles as a Bluetooth Speaker By Charlotte Joyce Kidd | Published 2015-09-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-lamp References: [engadget](http://www.engadget.com/2015/09/02/sony-lamp-speaker-portable-projector/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi) This useful [Sony](https://www.trendhunter.com/trends/ult-tower-10) lamp can provide a [romantic candle-like glow](https://www.trendhunter.com/trends/switchbot-candle-warmer-lamp) and play mood music all at once, ensuring that the perfect atmosphere is always a click away. Following in the steps of other whimsical dual-use products like the Sony TV remote/speaker, the Sony lamp is actually a Bluetooth speaker that broadcasts audio from a phone or other smart device. From the outside, the Sony lamp looks like a simple portable light. It's the perfect accessory when sitting outside on the porch at night or having a relaxing picnic at dusk. In addition to the Sony lamp, the electronics giant also presented a [small portable projector](https://www.trendhunter.com/trends/portable-mini-theater) along with its usual slate of smartphones and headphones at this year's IFA conference in Berlin, proving that it has a penchant for compact and surprisingly handy gadgets. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Audio-streaming Lighting:** Opportunities exist for developing more innovative lighting solutions that incorporate audio streaming capabilities. - **Dual-use Devices:** Businesses can explore creating more dual-use devices that combine multiple features or functions for added convenience. - **Portable Entertainment Gadgets:** Technological advancements in electronics have created demand for more portable and easy-to-use entertainment gadgets. ### Who This Affects Most - **Consumer Electronics:** Companies in the consumer electronics industry can stay relevant by developing new products that cater to consumers' desire for convenience and portability. - **Home Decor:** There is potential for home decor companies to incorporate technology into their products, such as lighting solutions with audio capabilities. - **Entertainment:** The entertainment industry can capitalize on consumers' desire for on-the-go entertainment by developing more portable and user-friendly gadgets, like projectors and portable speakers. ## Related on Trend Hunter - [Mood-Setting Speaker Lamps](https://www.trendhunter.com/trends/portable-bluetooth-speaker-with-light.md) - [Branded Lamp Speakers](https://www.trendhunter.com/trends/vappeby.md) - [Lantern-Inspired Speaker Lights](https://www.trendhunter.com/trends/bluetooth-speaker-lamp.md) - [Cozy Ambient Speaker Illuminators](https://www.trendhunter.com/trends/aloomi-lantern.md) - [Sunset Lamp Hybrid Speakers](https://www.trendhunter.com/trends/boat-stone-lumos.md) - [Sound-Reactive Smart Lamps](https://www.trendhunter.com/trends/govee-table-lamp-2-pro-x-sound-by-jbl.md) - [Speaker-Equipped Floor Lamps](https://www.trendhunter.com/trends/floor-lamp-speaker.md) - [Overhead Light Projectors](https://www.trendhunter.com/trends/xgimi-magic-lamp.md) - [Illuminating Towering Party Speakers](https://www.trendhunter.com/trends/ult-tower-10.md)