# Game Console-Inspired Sneakers The PlayStation Sony Interactive Entertainment Sneakers are Retro By Michael Hemsworth | Published 2020-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sony-interactive-entertainment-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/sony-playstation-zara-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [zara](https://www.zara.com/us/en/playstation---sony-interactive-entertainment-sneakers-p14323530.html?v1=53692794&v2=1538843) The PlayStation [Sony Interactive Entertainment](https://www.trendhunter.com/trends/playstation-30th-anniversary-collection) Sneakers are a new fashion collaboration product created in partnership between the tech brand and retailer [Zara](https://www.trendhunter.com/trends/zoo-york) to offer youngsters a way to show off their prowess for [retro technology](https://www.trendhunter.com/trends/playstation-5-30th-anniversary-limited-edition). The sneakers come in kids sizes and are characterized by their grayscale color scheme that is inspired by the first-generation video game console. This is further enhanced by graphics and design accents that call to mind the 90s gaming console and helps to make the design relevant once again for avid gamers to pick up for their little ones. The PlayStation Sony Interactive Entertainment Sneakers have an elastic strap on the upper section instead of laces for easy wear and are priced at $50 with sizes up to a US 7 available now. Image Credit: Zara ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro Gaming Fashion:** The trend of incorporating retro gaming aesthetics into fashion, such as these PlayStation Sony Interactive Entertainment Sneakers, presents opportunities for brands to tap into nostalgia and target avid gamers. - **Collaborative Fashion Partnerships:** The rise of fashion collaborations, like the one between Sony and Zara for these sneakers, offers opportunities for brands to reach new audiences and create limited-edition products that generate excitement. - **Tech-inspired Footwear:** The intersection of technology and footwear, as seen in these PlayStation sneakers, creates opportunities for brands to innovate by incorporating elements such as gaming graphics and interactive features into their designs. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the retro gaming fashion trend by partnering with gaming brands to create unique products that resonate with gamers and technology enthusiasts. - **Gaming Accessories:** The success of the PlayStation Sony Interactive Entertainment Sneakers demonstrates the potential for gaming accessories to expand beyond typical products and offer unique and fashion-forward options for gamers. - **Technology Fashion:** The fusion of technology and fashion, exemplified by these sneakers, opens up opportunities for tech companies and fashion brands to collaborate and create innovative tech-infused fashion items. ## Related on Trend Hunter - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Game Console-Branches Streetwear](https://www.trendhunter.com/trends/playstation-1.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Retro-Style Gaming Consoles](https://www.trendhunter.com/trends/playstation-5-30th-anniversary-limited-edition.md) - [90s-Style Gaming Console Skins](https://www.trendhunter.com/trends/ps5-retro-darkplates.md) - [Branded eSports Earbuds](https://www.trendhunter.com/trends/playstation-earbuds.md) - [Heritage-Inspired Game Consoles](https://www.trendhunter.com/trends/playstation-30th-anniversary-collection.md) - [Vibrant Game Console Covers](https://www.trendhunter.com/trends/hyperpop-ps5.md)