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# Golf Ball Sized Speakers
Sony HT-IS100

By Ayman | Published 2008-06-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sony-ht-is100
References: [gizmodo](http://gizmodo.com/395176/sony-ht+is100-tiny-hi+def-speakers-look-delicious)

Shrinking hi-def speakers to new levels, the new **Sony HT-IS100** 450 watts power system features [five incredibly small speakers](https://www.trendhunter.com/trends/micro-speakers), each about the size of a golf ball.

The 5.1 channel system includes a subwoofer with integrated 32-bit S-Master® digital amplifier, and three 1080p HDMIâ„¢ inputs with repeater functionality and support for eight channels of uncompressed audio. Sony's S-AIRâ„¢ technology allows you to conveniently add wireless multi-room listening throughout the home using Sony S-AIR Air Station speakers.

â€œConsumers want a [cinema-like surround sound experience](https://www.trendhunter.com/trends/jbl-dolby-atmos-soundbar) in their homes, but are hesitant to add large equipment that overpowers the dÃ©cor," explains Tyler Ishida, director of marketing for [Sony Electronics](https://www.trendhunter.com/trends/sony-htax7)' Digital Imaging and Audio Division. "The HT-IS100 packs all the power of a conventional home theater system in five discrete speakers that practically disappear in your living room."

Sony's HT-IS100 is out next month for $700 with an optional speaker kit (WAHT-SA10) that delivers audio wirelessly to rear speakers, eliminating the need to run speaker wires across the room.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 35% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Shrinking Hi-def Speakers:** Disruptive innovation opportunity: Explore the potential for creating smaller, more inconspicuous speakers without sacrificing audio quality.

### Who This Affects Most

- **Home Theater Systems:** Disruptive innovation opportunity: Develop compact, wireless home theater systems that provide a cinema-like surround sound experience while seamlessly blending into interior design.
- **Wireless Audio Technology:** Disruptive innovation opportunity: Investigate advancements in wireless audio technology to create speaker systems that eliminate the need for speaker wires, providing a more convenient setup and flexibility in speaker placement.
- **Gadget Accessories:** Disruptive innovation opportunity: Design and produce accessory kits that enhance the performance and functionality of existing speaker systems, such as wireless audio delivery to rear speakers without the need for additional wiring.

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