# Minimalist Mobile Phones Sony Ericsson Xperia Pureness Stuns and Simplifies By Ryan Hinkson | Published 2009-11-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sony-ericsson-xperia-pureness References: [colette.fr](http://www.colette.fr/#/eshop/article/424804/sony-ericsson/165/) & [techielobang](http://techielobang.com/blog/2009/09/04/sony-ericsson-xperia-pureness-caught-on-camera-translucent-display-video-within/) Miss the good old days when mobile phones were for talking and texting only? The [Sony](https://www.trendhunter.com/trends/sony-xperia-10-vii) Ericsson Xperia Pureness is a minimalist mobile phone that takes us way back in time to the early 2000s. With a sleek design focused on minimalism and key functions, Sony will score big-time with those looking for a mobile phone that will serve their basic news and with those with a eye for style. Just remember: the Sony Ericsson Xperia Pureness’ key features are its looks and lack of GPS, WiFi and App Store. Image Credit: Additional [Sony Ericsson](http://www.sonyericsson.com/pureness?cid=son_youtube_global_200900903) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Mobile Phones:** The trend of minimalist mobile phones will continue as consumers seek simple and distraction-free devices. - **Retro Design:** Retro designs for mobile phones will become popular among those seeking nostalgia and a break from technology overload. - **Functionality Over Features:** Consumers will prioritize simplicity and functionality over a wide range of features and functions in mobile phones. ### Who This Affects Most - **Mobile Devices:** Mobile device manufacturers can leverage this trend to create minimalist phones that cater to those seeking a break from the complexity of modern devices. - **Fashion:** Fashion brands can incorporate minimalist phones into their collections as a stylish accessory that adds functionality to the user's life. - **Wellness:** Wellness brands can target those seeking to disconnect from technology for a period of time by offering minimalist phones as part of a digital detox program. ## Related on Trend Hunter - [Minimalist Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-10-vii.md) - [Reduced Connectivity Mobile Devices](https://www.trendhunter.com/trends/minimal-phone.md) - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Minimalist Communication Devices](https://www.trendhunter.com/trends/kompakt.md) - [Digital Detox Phone Concepts](https://www.trendhunter.com/trends/minimalist-foldable-phone.md) - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Frill-Free Cellphone Ranges](https://www.trendhunter.com/trends/hmd-cellphones.md) - [Minimalist Smartphone Apps](https://www.trendhunter.com/trends/dumb-phone-app.md)