# Advertising Musicals Sony Ericsson Walkman Commercial By Bianca | Published 2008-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-ericsson-walkman-musical References: [sonyericsson](http://www.sonyericsson.com/walkman/index.aspx) This super corny ad for the new **[Sony Ericsson Walkman](http://www.sonyericsson.com/walkman/index.aspx)** phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people... especially when presented like a musical! The video spot, created by **[Saatchi & Saatchi](https://www.trendhunter.com/trends/snapper-the-perfect-tree)** Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor! Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Creating advertisements that connect with customers on an emotional level through storytelling. - **Musical Ads:** Using musicals in advertising to evoke emotions and create memorable experiences for consumers. - **Inclusive Marketing:** Creating marketing campaigns that feature diverse groups of people to appeal to a wider range of consumers. ### Industries Being Reshaped - **Marketing:** Exploring new ways to connect with customers and create emotional connections through advertising. - **Entertainment:** Collaborating with companies to create musical ads that resonate with consumers and promote products. - **Consumer Electronics:** Using inclusive marketing and innovative ads to differentiate products and connect with consumers in a crowded market. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)