# Touchscreen Smartphones for the Masses New Sony Ericsson G900 & G700 By Ayman | Published 2008-02-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-ericsson-g900-g700 References: [gizmodo](http://gizmodo.com/354750/sony-ericsson-g900-and-g700-touchscreens-to-the-masses) Finally, we don't have to shell out more than $500 to have a powerful phone. Sony [Ericsson](https://www.trendhunter.com/trends/Early-Access-Program) announed a **new G line** of touchscreen smartphones for the masses. The first G-models, G900 and G700, were unveiled at the [Mobile World Congress](https://www.trendhunter.com/trends/galaxy-s23-ultra), [Spain](https://www.trendhunter.com/trends/5g-cyber-defense-center). The press release notes, "The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go. The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Affordable Touchscreen Smartphones:** The trend of offering high-performance smartphones with touchscreen capabilities at a reasonable price point presents an opportunity for smartphone manufacturers to tap into a larger customer base. - **Personal Organizer Smartphones:** The trend of equipping smartphones with features such as contact management, calendars, note-taking, and web browsing provides an opportunity for companies to capture a market of busy professionals who require organizing tools on the go. - **Advanced Smartphone Cameras:** The trend of introducing high-quality cameras into smartphones, such as the Sony Ericsson G900's 5.0 megapixel Touch Auto Focus camera, presents an opportunity for companies to cater to a demographic that prioritizes photography features in their devices. ### Industries Being Reshaped - **Smartphone Manufacturing:** Smartphone manufacturers can take advantage of the trend towards affordable touchscreen smartphones to create devices with mass-market appeal. - **Productivity Software Development:** With the proliferation of personal organizer features on smartphones, there is an opportunity for software developers to create productivity-focused applications for busy professionals. - **Photography Equipment Manufacturing:** Companies in the photography industry can partner with smartphone manufacturers or develop their own devices to cater to a market that prioritizes advanced camera features in their smartphones. ## Related on Trend Hunter - [Value-Focused Smartphone Models](https://www.trendhunter.com/trends/google-pixel-7a.md) - [Affordable Flagship-Inspired Smartphones](https://www.trendhunter.com/trends/tcl-40-series-nxtvision.md) - [Budget-Friendly Colorful Smartphones](https://www.trendhunter.com/trends/tiger-12.md) - [Masterful Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-5-v.md) - [Minimalist Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-10-vii.md) - [Flagship AI-Powered Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-vii.md) - [Cost-Conscious Flagship-Like Smartphones](https://www.trendhunter.com/trends/motorola-g77.md) - [Durable Everyday Lifestyle Smartphones](https://www.trendhunter.com/trends/sony-xperia-10-iv.md) - [Thermographic Smartphone Cameras](https://www.trendhunter.com/trends/glory-g1s.md)