# Elitist Eco-Friendly eReader Ads The Sony eReader Device is Promoted for its Paperless Books By Jonathon Brown | Published 2013-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sony-ereader-device3 References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/sony-reader-willow-oak-pine/) & [sony](http://www.sony.com) This Sony eReader ad perpetuates the influx of electronic books on the market today. The Sony eReader ad itself is pretty straightforward and shows three different “book trees” reaching high into the sky. The caption below this set of print ads reads “An educated person reads one tree of books a year. Switch to e-books.” So on one hand, Sony is appealing to the environmentalists by promoting their Sony eReader device by pointing out the unnecessary paper that is wasted printing books. Why print all those paper books when you can leave that tree in the ground and read an eBook? On the other hand, it comes across a bit elitist with the language “an educated person.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Electronic Book Market Expansion:** The influx of electronic books on the market is creating opportunities for eReader devices. - **Environmental Sustainability:** Appealing to environmentalists by promoting eReader devices as a paperless alternative to printed books. - **Digital Reading Preference:** The shift towards digital reading is creating a demand for eReader devices. ### Who This Affects Most - **Ereader Devices:** The eReader device industry can capitalize on the growing demand for digital reading. - **Publishing:** The publishing industry should adapt to the shift towards electronic books by exploring partnerships with eReader device manufacturers. - **Environmental Conservation:** Organizations focused on environmental conservation can collaborate with eReader device manufacturers to promote sustainable reading habits. ## Related on Trend Hunter - [Seasonal Book Retail Promotions](https://www.trendhunter.com/trends/indigo-black-friday.md) - [Pocket Smart Readers](https://www.trendhunter.com/trends/aipaper-reader.md) - [Textbook-Sized eReaders](https://www.trendhunter.com/trends/onyx-boox-note-air3.md) - [E-Ink Display Headsets](https://www.trendhunter.com/trends/sol-reader.md) - [Affordable E-Readers](https://www.trendhunter.com/trends/nook-glowlight-4e.md) - [Sleek Color-Display E-Readers](https://www.trendhunter.com/trends/rakuten-kobo-clara-bw.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Efficient Dual-Screen eReaders](https://www.trendhunter.com/trends/gemini-dual-screens-wisdom-eink-book.md) - [Hands-Free Reading Devices](https://www.trendhunter.com/trends/the-sol-reader.md)