# Visual Impairment Camera Kits The Sony DSC-HX99 RNV Kit Puts Accessibility in the Spotlight By Michael Hemsworth | Published 2023-03-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-dschx99-rnv References: [engadget](https://www.engadget.com/sony-made-a-600-point-and-shoot-camera-for-the-visually-impaired-174915137.html?src=rss) & [sony](https://www.sony.com/en/)  The [Sony](https://www.trendhunter.com/trends/pro-camera-system) DSC-HX99 RNV camera kit has been developed as a photography solution for consumers with visual impairments to help them snap photos in a way that accommodates for their abilities. The camera takes the form of the namesake [Cybershot](https://www.trendhunter.com/trends/sony-cybershot) DSC-HX99 that was first released in 2018 and is paired with a Retissa Neoviewer from Japan-based QD Laser. This will project the image directly from the camera into the retina of the user which, for some, will allow them to see faces and read signs to capture photos or video in a more natural manner. The Sony DSC-HX99 RNV camera kit is expected to arrive this summer for $600 with the brand reportedly bearing the majorly of the cost to make the device in an act of support for [blind/low-vision community](https://www.trendhunter.com/trends/accessibilityfocused-products). Image Credit: Sony ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 68% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Accessible Technology:** The development of camera kits for people with visual impairments highlights the potential growth of creating accessible technology products, such as augmented reality tools. - **Healthcare Technology:** The integration of more health-focused technology into camera kits for people with visual impairments creates opportunities for companies in the healthcare technology industry. - **Assistive Technology:** The creation of camera kits catering to the needs of those with visual impairments showcases a growing trend towards assistive technology, such as personal digital assistants designed for people with disabilities. ### Where This Applies - **Photography Equipment:** The Sony DSC-HX99 RNV camera kit serves as an innovative product offering within the photography equipment industry, demonstrating opportunities for companies to develop equipment catered to individuals with disabilities. - **Disability Support Services:** The development of camera kits catered to the needs of those with visual impairments indicates the need for more disability support services, such as social service agencies focused on accommodating people with disabilities. - **Consumer Electronics:** The increased integration of technology to enhance accessibility in consumer electronics, such as the Sony DSC-HX99 RNV camera kit, opens up opportunities for companies to innovate and create products tailored to individuals with specific needs and disabilities. ## Related on Trend Hunter - [Setting-Describing Wearable Cameras](https://www.trendhunter.com/trends/seekr.md) - [Ultra-Light Digital Monoculars](https://www.trendhunter.com/trends/akaso-unveils-the-sight300.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Influencer-Focused Compact Cameras](https://www.trendhunter.com/trends/influencerfocused-compact-camera.md) - [Accessibility-Focused TV Watching Tools](https://www.trendhunter.com/trends/vision-buddy.md) - [Accessible Vlogger Camera Models](https://www.trendhunter.com/trends/pro-camera-system.md) - [Advanced Full-Frame Cameras](https://www.trendhunter.com/trends/a7r-v.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Visual Impairment Support Headsets](https://www.trendhunter.com/trends/vision-bone-conduction-headset.md)