# Evolved iPads The Sony Dash Personal Internet Viewer Looks to Take a Bite Out of Apple By Alex Scott | Published 2010-02-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-dash-personal-internet-viewer References: [gizmodo](http://gizmodo.com/5473080/sony-dash-personal-internet-viewer-will-provide-portable-netflix-streaming) & [sonystyle](http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644695998) It is the law of multimedia devices -- and all electronic goods -- that when a revolutionary device hits the market, its competitors aren’t far behind. I am not criticizing this fact, rather praising it. If there weren’t similar gadgets offered, companies would not try and improve on mediocre products. The Sony Dash Personal Internet Viewer is to come out this summer, just a few short months after the release of the Apple iPad. The Sony Dash Personal Internet Viewer will feature over 1500 apps, but its biggest selling feature will be the live streaming of Netflix and TV shows it offers. Another big plus for it is the price tag: $200, which is half a much as the iPad. Let the competition begin! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Affordable Multimedia Devices:** The trend of releasing affordable multimedia devices as competitors to revolutionary devices like the Apple iPad. - **Streaming Apps and Services:** The trend of offering streaming apps and services as a selling point for multimedia devices. - **Improved Features and Performance:** The trend of continuously improving features and performance of multimedia devices to compete with existing products. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunities in the consumer electronics industry to develop affordable multimedia devices and streaming apps. - **Entertainment:** Disruptive innovation opportunities in the entertainment industry to create streaming services and apps for multimedia devices. - **Technology:** Disruptive innovation opportunities in the technology industry to improve on existing multimedia devices and develop innovative features and performance enhancements. ## Related on Trend Hunter - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Large-Screen Android Devices](https://www.trendhunter.com/trends/pocket-evo.md) - [Affordable New-Generation Tablets](https://www.trendhunter.com/trends/ipad-a16-bionic.md) - [Android-Powered Handheld Systems](https://www.trendhunter.com/trends/pocket-s.md) - [Large-Screen Android Tablets](https://www.trendhunter.com/trends/oscal-pad-18.md) - [Sleek Compact Tablet Lines](https://www.trendhunter.com/trends/consumer-electronics-portfolio.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Content-Creation Touchscreen Tablets](https://www.trendhunter.com/trends/touchscreen-tablet.md) - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md)