# Tongue-Wagging Egghead Explanations The Sony Cybershot Einstein Ad Explains the Iconic Image By Michael Hines | Published 2011-04-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-cybershot-einstein-ad References: [neatorama](http://www.neatorama.com/2011/04/22/the-real-story-behind-the-famous-einstein-photo/) The reason behind Albert Einstein's tongue sticking out in his iconic photograph has finally been revealed by Del Campo [Nazca Saatchi & Saatchi](https://www.trendhunter.com/trends/xoople-ai-map) ad agency of Argentina in the [Sony](https://www.trendhunter.com/trends/sony-cybershot) Cybershot Einstein ad. The commercial makes use of the cybershot's new panorama feature to give you an inside look as to why this man of academia was wagging his tongue for the camera. If the Sony Cybershot Einstein ad is to be believed, then Einstein was sticking out his tongue because he was licking envelopes. Why was he licking envelopes? To win a cereal prize of course! Naturally the best way to win a mail-in prize is to purchase all of the possible winning boxes, which is apparently exactly what Einstein did. Overall, the ad is lighthearted and fun and manages to convey its point that "Stories are better panoramic." Watch and see for yourself. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Panoramic Advertising:** Using panoramic features in advertising campaigns to create engaging and memorable experiences for viewers. - **Iconic Image Explanations:** Revealing the hidden stories behind famous photographs and images to captivate audiences and generate brand interest. - **Playful Brand Storytelling:** Utilizing humor and lightheartedness to effectively communicate brand messages and create a positive brand image. ### Who This Affects Most - **Advertising:** Incorporating innovative storytelling techniques in advertising campaigns to capture consumer attention and drive brand awareness. - **Photography:** Exploring new ways to enhance photography through panoramic features and uncovering the stories behind iconic images. - **Consumer Goods:** Integrating storytelling elements in product marketing to create emotional connections with consumers and increase sales. ## Related on Trend Hunter - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md)