# Legally Downloading Movies Before They're On DVD Sony Movie Distribution Model By Going Like Sixty | Published 2008-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sony-changes-movie-distribution-model-download-before-movie-hits-dvd References: [venturebeat](http://venturebeat.com/2008/06/26/sony-to-start-digitally-distributing-its-movies-before-they-come-out-on-dvd/) Will Smith's new movie, Hancock, will be available for download before it hits iTunes or DVD. Since [Sony](https://www.trendhunter.com/trends/uncharted-movie) owns the studio that made the movie, they decided that people who download movies would like to have a shot at doing it when the movie is still new so they are launching a [digital distribution service](https://www.trendhunter.com/trends/london-venture-partners). Sony is trying desperately to make TV and video games profitable again. The [new Bravia TV](https://www.trendhunter.com/trends/sony-bravia-7) and Playstation 3 consoles will be able to handle the downloads. Sony is late to the game, but could become a playa if they get serious. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Early Movie Digital Distribution:** Disruptive innovation opportunity: Creating a platform that allows for the legal downloading of movies before they are available on traditional home media formats. - **Revitalizing TV and Video Games:** Disruptive innovation opportunity: Developing innovative strategies and technologies to make TV and video games profitable again in the digital age. - **Console Compatibility for Movie Downloads:** Disruptive innovation opportunity: Designing gaming consoles and home entertainment systems that can handle movie downloads and digital distribution services. ### Who This Affects Most - **Digital Movie Distribution:** Disruptive innovation opportunity: Creating a new business model and platform for digitally distributing movies to consumers before they are available on traditional media formats. - **TV Technology:** Disruptive innovation opportunity: Developing advanced technologies and strategies to revive the profitability of the TV industry in the digital era. - **Video Game Industry:** Disruptive innovation opportunity: Exploring new ways to make video games profitable and appealing to consumers amidst the rise of digital distribution and online gaming platforms. ## Related on Trend Hunter - [Cinema Snack Ordering Features](https://www.trendhunter.com/trends/preorder-concessions.md) - [Game-Movie Bundles](https://www.trendhunter.com/trends/uncharted-movie.md) - [On-Demand Gaming Services](https://www.trendhunter.com/trends/playstation-spartacus.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md) - [Access-Promoting Streaming Services](https://www.trendhunter.com/trends/watch-now-feature.md) - [Game Console Rental Programs](https://www.trendhunter.com/trends/ps5-rental-program.md) - [Film Chronicle Documentaries](https://www.trendhunter.com/trends/moviepass-moviecrash.md) - [Mobility Tech Companies](https://www.trendhunter.com/trends/sony-honda-mobility.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md)